Insight Gen Z is a community communication channel directly under the Orange Agency & Know-The Network system, owning millions of followers thanks to its humorous entertainment content, close to young people. The channel constantly spreads patriotism through the way of telling everyday stories, easily accessible at major national events.
Spreading national spirit through small stories in the A80 event
Within the framework of the A80 event, Insight Gen Z does not choose to convey heavy information or slogans. Instead, the channel focuses on sharing positive stories, everyday slices revolving around major holidays, from historical memories, human images to very real moments but containing deep national spirit.
Through the most accessible transmission method, Insight Gen Z directs young people to actions to commemorate the merits of previous generations - people who sacrificed and contributed to the country's peace, stability and prosperity today. The channel chooses to evoke gratitude and pride with close content, suitable to Gen Z's psychology and information reception habits.
When patriotism is expressed in the way of young people
Insight Gen Z believes that patriotism always lies in respecting history, awareness of preserving national values and pride in Vietnam's position today. Therefore, the content surrounding the A80 is built with the goal of helping young people feel history as part of the present.
This is also how Insight Gen Z fulfills its role as a community communication channel: connecting young people with the common values of the nation in appropriate language and form.
Hanoi Convention - Global milestone, Vietnam's pride
Not only stopping at historical events, Insight Gen Z also actively spreads national pride through milestones of international stature. Notably among them is the event Hanoi hosted the Opening Ceremony of the United Nations Convention against Cybercrime, taking place in two days, October 25-26, at the National Convention Center.
Insight Gen Z has approached this event not only from a technological security perspective, but also as a story of Vietnam's belief, responsibility and position on the international stage. Through content revolving around the Hanoi Convention, Insight Gen Z contributes to helping young people understand that patriotism today is also to be aware of Vietnam's role in building a safer, more transparent and humane cyberspace for the international community.
With Insight Gen Z, spreading patriotism is a long-term orientation, not just temporary. Under the operation of Orange Agency & Know The Network, the channel continues to act as a bridge between young people and historical, cultural, and social values, contributing to building a Gen Z community that is proud of the past, confident in the present and responsible for the future of the country.
Orange Agency is a media unit that accompanies the brand on its journey of building an image and connecting with the community. Through a creative content strategy and the Biet The Network ecosystem of more than 50 million followers, Orange Agency helps the brand story spread naturally and reach the right customer base.
