Honored to contribute to the development journey
In the last days of August, the joyful atmosphere filled all the streets of Vietnam towards the historic National Day. At the National Exhibition Center (Co Loa, Hanoi), a special exhibition "80 years of the journey of independence - freedom - Happiness" took place, slicing meaningfully, sketching the great journey of the Vietnamese people from 1945 to present: uprising for independence; carrying out the Dieu Dieu Dieu war to unify the Fatherland; healing wounds after war - rebuilding the country; innovating - opening economic integration; accelerating the entrance to the era of national growth...
Masterise Group is honored to be in the group of 20 typical private enterprises, introducing the development journey and the group's mark at the exhibition. This meaningful event is not only an opportunity to look back at the brilliant milestones of the nation after eight decades of independence but also a moment for pioneering enterprises such as Masterise Group to affirm their role in developing and founding enterprises in the new era.
Through the meaningful symbols displayed at the exhibition, Masterise Group recounted the development journey to improve the quality of life for Vietnamese people, shape the appearance of urban areas and modern infrastructure, contribute to promoting the economy, connecting regions, unblocking trade flows and enhancing national competitiveness through strategic infrastructure projects.
From Hanoi to Ho Chi Minh City, Masterise Group constantly creates iconic projects, from luxury and super luxury real estate to urban areas to create worthy experiences for residents and customers. At each project, Masterise Group's mark is not limited to its value but also becomes a symbol of creativity, breakthrough courage and national service responsibility of a private economic group. That is a testament to the strength of the private economy in its development vision, mission of accompanying the country in creating prosperity, prosperity and development.
Three brands - One vision
As one of the private corporations that actively contributes to the development of the country, Masterise Group has always maintained a pioneering spirit, creative thinking to create breakthrough products in more than a decade of formation and development. Masterise Group's three main brands are vivid evidence of this philosophy: Masterise Homes (international-class branded real estate brand); Masterise Property Management (real estate management solution that brings outstanding service experience to owners, investors and the community); Masterise Hospitality & Entertainment (unit that operates high-end hotel, resort and entertainment services and unique experience space).
Right from the beginning, Masterise Homes has had a different journey compared to the rest of the market. Masterise Homes does not build buildings but creates iconic works. The pioneering brand brings branded real estate (branded residences) to Vietnam - a symbol of quality, sophistication and sustainable development. Believing in the achievements of Vietnam's economic development, in the prosperous dawn of the nation, where the middle class grows fastest in the world, worthy of enjoying a high-class standard of living, Masterise Homes boldly redefines real estate products with the new concept of "Branded living". Accordingly, Masterise Homes not only brings luxurious, international standard living spaces, but also a worthy, inspiring and sustainable experience journey.
That is Masteri - a luxury apartment line with international standards, for young people to achieve success. That is LUMIERE - a luxury apartment line with an architectural design inspired by nature, giving an experience of living in balance between body - mind - spirit. These are branded residences with The Grand Marina Saigon - the largest Marriott and JW Marriott brand apartments project in the world, The Rivus - the first Elie Saab floating villa in Asia or The Grand, Hanoi - the first imprint of R Carlitzton in Vietnam. With Masterise Homes, each project is not just a simple living space, but an affirmation of quality, class and perfection in a journey to experience the upgraded standards of living, the honored personal values, and the connection in a community with common energy, value and status.
If Masterise Homes creates iconic works, the appearance of Masterise Property Management as a "silent artist" cherishes and preserves the value and soul of those symbols. Masterise Property Management Real Estate Management Company brings outstanding service experience to owners, investors and residential communities in residential areas and commercial areas under the Masterise brand. In order to personalize the experience for each customer, Masterise Property Management develops real estate management solutions on an advanced technology platform, combined with an international operating model, promoting professionalism and absolute transparency for investors and customers, bringing a new operating standard with a vision beyond the traditional management concept.
The appearance of Masterise Hospitality & Entertainment (MH&E) marks a strategic step forward in Masterise Group's journey to create a comprehensive ecosystem. After three decades of renovation, Vietnam's economy is growing strongly, social life is improving, worthy of enjoying quality hotel, resort and entertainment services on par with international standards. On the other hand, with its natural, cultural and unique potential, Vietnam has a great opportunity to become a leading tourist destination, loved and trusted by international friends. From that vision, MH&E was born not only to raise the standard of living experience of Vietnamese people, but also to bring the quintessence of Vietnam to the world, defining new standards for the resort and entertainment service industry.
Not only expanding the scope of operations, MH&E is an affirmation: living standards do not stop at sustainable living and experience spaces, but must be extended by the experience in short-term accommodation spaces. From branded real estate, international standard operations management, to hotel, resort and entertainment services - Masterise Group always puts people at the center, experience as a measure and sustainable development in the future as the ultimate development goal.
Entering a new era with the nation
As one of the private corporations that actively accompany the sustainable development of Vietnam, Masterise Group chose the direction associated with community responsibility and national service: building a brand on a long-term vision platform, tying corporate responsibility to society to create an lasting future. Masterise Group clearly understands a constant principle in business for business benefits that never separate customers, community benefits and national service.
In the 18-year history of national independence, Vietnam has entered a new era - the era of the desire to rise strongly to stand shoulder to shoulder with the world powers. To realize that aspiration, the country needs a pioneering force, private corporations of sufficient stature and courage to shoulder the national responsibility: developing infrastructure, investing in technology, building national competitive spearheads... Masterise Group is proud to be one of the representatives of the Vietnamese private economic sector ready to accompany the nation on this historic journey.
For Masterise Group, each project built is not simply a project, but a symbol of change, associated with the common goal: creating lasting values, making a practical contribution to the prosperous development of the country. It could be a model urban area, where living standards are raised to art, so that the community can find balance, connection and sustainable values. These can also be strategic infrastructure projects - airports, seaports, logistics centers - not only relieve development bottlenecks, but also expand trade doors, connect regions, and improve national competitiveness.
Today, when Vietnam is facing great opportunities of the times, Masterise Group is ready to shoulder the responsibility of the country. The journey ahead is open, the aspiration for national ambition is clear, with international cooperation capacity, project management capacity, creative thinking, implementation speed and responsibility, Masterise Group wishes to continue to contribute, creating a driving force to write new chapters in the story of prosperity of Vietnam - a country with the aspiration not only to reach high in the region but also on par with the world.
