This result was published in the September 2025 research report of Brand Finance, one of the world's leading organizations specializing in brand valuation headquartered in London, UK. This impressive index of brand value is a strong affirmation of Mastersise Homes' reputation and position in the field of developing branded real estate at a high level, on a regional scale as well as in the world.
Brand Finance's report shows that Masterise Homes' brand value is currently at 499 million USD (equivalent to 12,166 billion VND), being one of the real estate enterprises with stable and sustainable growth in brand value.
Brand value is created from 2 factors: Brand Strength and Brand Revenue. In terms of brand strength, Brand Finance's report measures two groups of indicators: Customer sentiment about the brand and Consumer behavior. In these measures, Masterise Homes stands out in terms of reliability, reputation, cohesion and especially the level of customer introduction (Word of mouth) - a clear demonstration of the quality that the brand is always committed to.
For the revenue brought in in the past time, Masterise Homes also witnessed a strong increase, forecasting an increase of 168.8% through market expansion and product portfolio diversification, to maximize the needs of many different customer segments. Market share results also clearly reflect brand strength: Masterise Homes leads the high-end segment and above with 46% and expands its influence to 31% of the entire market, showing the ability to dominate the market significantly.
In the period of 2024-2025, the brand will continuously expand its portfolio of the largest branded real estate in Vietnam with diverse products, meeting the needs of diverse customer base, from the young generation to the upper middle class, upper middle class to the super-rich. These include Masterise's branded living spaces such as: Masteri Trinity Square (Hanoi), Masteri Rivera Danang (Da Nang), Lumiere Midtown (The Global City, Ho Chi Minh City) or Lumiere Prime Hills (Hanoi);... to iconic projects such as Grand Marina, Saigon - the world's largest Marriott and JW Marriott branded apartment complex (HCMC), The Rivus - The unique Elie Saab branded villa in Vietnam (HCMC) or The Grand, Hanoi with the legendary imprint of The Ritz-Carlton;...
Strong growth momentum continues to affirm the position and development capacity of Masterise Homes' large-scale, leading commercial real estate projects in the region. In addition to constantly creating a standard international living space, contributing to shaping the appearance of a modern urban area, this will be a solid foundation for the brand to continue to enhance its value and overall strength on the journey to create a comprehensive real estate ecosystem of international class.
In recent times, Masterise Homes has continuously affirmed its pioneering role, leading the market: project products have continuously received international recognition with a series of prestigious global awards, as well as strengthened strategic cooperation with international brands. In May 2025, Masterise Homes was honored at the International Property Awards 20252026 for the Asia-Pacific region with two important awards for best overall planning and best complex for The Global City project.
Following the success, the brand continued to make its mark at the 2025 Asia Architecture Design Awards (AADA) with two categories Best Architectural ideas design in Asia (The Centric project) and Best home design in Asia (The Rivus project). Masterise Homes is also in the Top 10 outstanding real estate developers at the Hubexo Asia Awards 2025. Not only highly appreciated by international experts, Masterise Homes also affirms its international capacity and project quality through strategic cooperation with Christie's International Real Estate (CIRE), listing the entire luxury and super luxury real estate portfolio of the brand on this global high-end real estate distribution network.
Masterise Homes representative shared: Valuing the brand of the Top 3 most valuable real estate brands in Southeast Asia in 2025 is a clear recognition of Masterise Homes' position and reputation in the international arena. This is not only the result of the brand's sustainable development strategy, but also demonstrates the vision of creating a brand in real estate, raising the living standards for diverse customer groups, contributing to making Vietnamese real estate a mark on the global real estate map".
