Overview of the global organic cosmetics market
The global personal care and organic cosmetics industry reached 20.3 billion USD in 2024, forecast to increase to 36.3 billion USD by 2030 (According to Grand View Research 2024). In Vietnam, in the 2.7 billion USD cosmetics market picture in 2027, the green beauty product group is showing a stable growth rate of 4% per year. The main driving force for this development comes from the increasingly deep awareness of users about a sustainable lifestyle and the desire to find original safety for their skin.
Big gap: Consumers want organic but do not know what is real and what is fake.
Growth always comes with a gap in trust. Amidst the "half-organic" product matrix, Millennial and Gen Z mothers are often confused when many "organic" labels lack scientific evidence. Sometimes, products have absolutely no official organic certification. Or in some cases, brands only certify individual ingredients, causing confusion in consumer perceptions.
Why is the ICEA standard the top reliable "measure" for organic cosmetics?
To overcome that trust gap, independent certifications are the answer. ICEA Eco Bio Cosmetics certification covers the entire product life cycle, from raw materials to the production process, and finally on the finished product. This standard stipulates that ingredients must be of natural origin, raw materials are cultivated from organic agricultural areas, naturally clean and do not use pesticides or chemical fertilizers. This is a scientific measure for consumers to feel secure in choosing.
NeBiolina and the journey to bring international standard organic cosmetics to Vietnam.
NeBiolina is an international standard organic cosmetic brand from Italy. After more than a decade of development, the brand is now present in 12 countries around the world. NeBiolina's story was born in Ca dei Fiori. Where organic oatmeal fields apply farming methods that respect the natural biological rhythm of the soil to ensure pure raw material sources.
NeBiolina's products all achieve ICEA certification, always showing transparency right on the packaging. The brand aims to accompany consumers with strict standards of safety in skin care. Instead of chasing immediate beauty, NeBiolina chooses kindness so you can be completely assured. That is a strict philosophy to gentle, bring complete care and safety to both mother and baby's skin.
