Recently, Rossi introduced the Rossi Rovigo 2026 water heater in the "Breakthrough Limits" event series held in Cua Lo, Quan Lan and Sam Son. The program was attended by more than 700 customers, agents and partners of the brand.
The event marks the next step in Rossi's product innovation strategy, while strengthening the connection between the brand and the nationwide distribution system.
Continuing to innovate the water heater industry
Rossi Rovigo 2026 is developed to meet the needs of use in modern living spaces, focusing on practical factors such as safety, operation, heat retention and user experience.
In addition to the newly designed design, the product continues to be improved in features related to electrical safety and usage efficiency, inheriting the quality and durability criteria that Rossi pursues in the water heater industry.
The launch of Rovigo 2026 is part of Rossi's plan to continuously update its product portfolio to meet the increasingly diverse needs of Vietnamese consumers.
Through the series of events, the brand also strengthens connections with agents and distributors - a force playing an important role in bringing Rossi products to consumers in many provinces and cities.
Rossi - a premium brand of Tan A Dai Thanh Group
Rossi is a brand belonging to Tan A Dai Thanh Group, a multi-industry Vietnamese enterprise with more than 33 years of operation in the field of industrial production - high technology - real estate.
Known for the water heater industry, Rossi has gradually expanded its portfolio to many product groups serving water and home amenities needs such as R.O water purifiers and other household appliances.
In the process of development, the brand focuses on quality, safety, durability and suitability to the conditions of use of Vietnamese consumers.
One of the foundations for Rossi's development process is the research, production and industrial system capacity of Tan A Dai Thanh. This is also the basis for the brand to proactively improve products, expand its portfolio and respond to market changes.
Building a distribution network, gradually expanding the market
In parallel with product investment, Rossi develops a distribution network through a system of agents and points of sale in many provinces and cities across the country.
This system not only helps products reach consumers but also creates a connection channel between the market and manufacturers. Feedback from customers, agents and partners is a source of information to serve the research, improvement and development process of next generations of products.
Besides the domestic market, Rossi products have also been exported to some international markets. Export activities are one of the orientations of the brand in the process of expanding the market and increasing the presence of products bearing the Vietnamese brand.
Continuing to expand the Vietnamese household ecosystem
The introduction of Rossi Rovigo 2026 continues to reflect the orientation of innovation and diversification of Rossi's product portfolio in the field of household appliances.
In the coming time, the brand intends to continue investing in research and development, updating production technology, improving user experience and consolidating the distribution system, while gradually expanding its presence in international markets.
Based on the production capacity of Tan A Dai Thanh, Rossi aims to build a product ecosystem to serve the increasingly comprehensive needs for water, hot water and amenities of Vietnamese families.
From a brand known for the water heater industry, the process of expanding the portfolio, maintaining the distribution network and continuously introducing new generations of products is gradually consolidating the identity of Rossi - a high-end Vietnamese household brand of Tan A Dai Thanh Group.
