Passionate about the experiences at "Lunar New Year's Eve"

Hoàng Anh |

Recently held in Ho Chi Minh City, "Lunar New Year's Eve" is not only a worthy meeting place for high-end individual customers but also brings multi-sensory experiences and interesting stories from a perfume brand over 120 years old from France.

"Moonlight Dinner" is an event in a series of activities exclusively for high-end individual customers of BIDV. With a space design inspired by classic French architecture and a sophisticated combination of art, music and fashion, Lunar New Years Eve brings unique and classy experiences. Guests can also enjoy the wonderful flavors of the excellent Edmond de Rothschild wines - where each bottle of wine carries the mark of time, the quintessence of each land where grapes are grown and beared, along with the creative enthusiasm and the meticulousness of artisans.

“Da tiec anh trang” thu hut su quan tam, tham du cua nhieu khach hang ca nhan cao cap cua BIDV. Anh: BIDV
"Moonlight Dinner" attracted the attention and participation of many high-end individual customers of BIDV. Photo: BIDV

An elegant and romantic lifestyle was also introduced to guests by Lanternal Night of the Galaxy through the story of CARON PARIS - a perfume brand over 120 years old from France. This meaningful experience journey is opened in a space of classic architecture such as a poetic rose garden, with moonlight evoking romantic stories, with the scent of guidance and music and fashion as the enzyme for sublime emotions.

Known as the first brand to create perfumes for men, with the efforts and sophisticated aesthetic taste of artisans, CARON has created and shaped the typical fragrances for both sexes, honoring the personality of each customer. In the freshness of the charming CARON scent, guests were surprised to hear about the journey to find and make a unique scent with ingredients from the deep scent in Vietnam. This is a highlight honoring the harmony between nature, nationality and history that the three sophisticated big brands brought to the event.

Nhung san pham nuoc hoa CARON PARIS noi bat trong khong gian lang man cua da tiec. Anh: BIDV
CARON PARIS perfume products stand out in the romantic space of the party. Photo: BIDV

"Lunar New Year's Eve" is also a highlight event in a series of activities on the occasion of the opening of BIDV's high-end Individual Customer Center Branch in Ho Chi Minh City. Here, BIDV and its strategic partner in Private Banking operations - Edmond de Rothschild Group - joined hands to bring truly unique and classy experiences to customers. At this event, guests were also shared about exclusive financial solutions from Edmond de Rothschild - a wealth management group with a long history and leading reputation in the world. And not limited to conventional financial products and services, BIDV and Edmond de Rothschild will connect to provide high-end individual customers with banking and financial services according to international standards, including a unique product and service ecosystem of Edmond de Rothschild Group.

For BIDV Private Banking, each event not only brings an experience journey and exploration of history, heritage, culture, art, ... but also opens up opportunities for global connections to work with high-end customers to create great success for the future.

Established in 1957, BIDV is the oldest financial institution in Vietnam, with a leading position in terms of total assets, credit market share and capital mobilization in Vietnam. BIDV is the choice of more than 500,000 corporate customers, nearly 22 million individual customers and 2,300 financial institution customers around the world. For a decade as Vietnam's No. 01 Retail Bank (according to The Asian Banker), BIDV has pioneered the trend of providing Private Banking services to high-end individual customers, meeting all needs of life planning from insurance, investment to asset management, inheritance planning and asset transfer, etc.

With strategic cooperation with Edmond de Rothschild Group to deploy Private Banking services to meet international standards, with a network of high-end individual customer centers nationwide and a team of professional Private Bankers, with high-class exclusive products and services, ... BIDV Private Banking has been a trusted choice for many high-end individual customers in Vietnam as well as globally.

Hoàng Anh
TIN LIÊN QUAN

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On February 26, 2025, BIDV officially opened the Branch of the Senior Private Customer Center at 2nd Floor, Saigon Plaza, 24 Le Thanh Ton, Ben Nghe Ward, District 1. The expansion of the super-rich customer service network continues to affirm BIDV's position as the bank with the best Private Banking service in Vietnam.

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