Accordingly, Mr. Le Thanh Hai will cease to hold the position of Deputy General Director to officially hold the role of Director of the Conversion Board.
The establishment of the Conversion Board under the guidance of a senior experienced leader affirms SeABank's determination in restructuring the operating apparatus to meet the strict requirements of sustainable development (ESG) in the new era, and is also part of the roadmap to realize the goal of making SeABank the most popular retail bank.
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Restructuring business models for sustainable development
In his position as Director of the Conversion Board, Mr. Le Thanh Hai is directly responsible for:
● Developing conversion plans: Research, analyze and propose optimal business and operation models, ensuring absolute compatibility with the Bank's long-term development strategy.
● Integrating ESG standards: Bringing Environmental, Social and Governance (ESG) factors into the "heart" of the operating process, thereby optimizing business efficiency while creating positive values for the community and the environment.
● Improve adaptability: Ensuring the system operates flexibly, transparently and fully meets international standards on risk management and sustainable development.
● Digital breakthrough in Retail: Focusing on optimizing the personal customer experience by applying modern digital technology to financial products and services.
Model transformation: leverage for long-term value
In recent years, SeABank has always been aiming to implement operational and management activities associated with sustainable development. This leadership role change is part of the roadmap to improve transformation management capacity, closely following the overall development strategy of the bank according to the retail model, especially digital transformation of the individual customer segment will be strictly implemented under the ESG (Environment - Society - Governance) standard framework that SeABank is pursuing:
●Environment (E): The new business model aims to minimize negative impacts on the environment from internal activities and promote the common prosperity of society through responsible financial products. Promoting digital banking helps minimize paperwork, towards the goal of "Net Zero" in operation. Reducing dependence on physical branch networks through Mobile Banking helps reduce energy consumption (electricity, air conditioning) and reduce emissions from customer travel.
● Society (S): The transformation of operating models helps streamline processes, reduce service fees and provide personalized financial products, helping customers manage finance more intelligently while enhancing access to financial services for all customer segments through a convenient digital platform.
● Governance (G): Standardizing operating models towards streamlining, efficiency and data transparency, optimizing risk management processes using smart technology.
The establishment of the Conversion Board directly managed by senior leaders of the Bank continues to demonstrate SeABank's determination in the roadmap for implementing the development strategy according to 5 key pillars, in which Retail and Technology are prioritized, demonstrating the Bank's commitment to maximizing resources to create a leap forward in digitizing personal financial services, while strictly complying with risk management standards and the global ESG framework. This once again shows SeABank's flexibility and long-term vision in optimizing operating models, arranging personnel, and being ready for the challenges and opportunities of the digital financial age.
Established in 1994, SeABank is one of the leading joint-stock commercial banks in Vietnam with more than 4 million customers, more than 5,300 employees and 181 transaction points nationwide. SeABank's goal is to become a typical retail bank with a customer-centric strategy by providing a system of diverse financial products and services for individuals, small businesses and large enterprises. SeABank is considered one of the important banks in the banking system with a charter capital of 28,450 billion VND, ranked Ba3 by Moody's in many important categories, and is also one of the first banks to implement the Basel III international risk management standard.
According to the "Digital Convergence" development strategy, SeABank focuses on digitizing products and services as well as applying technology in internal operations and investing in building modern technology infrastructure to optimize processes, increase operational efficiency, and bring customers a different experience of digital banking services, aiming to become the most popular retail bank.
