SeABank and My Tam: The harmonious souls meet, creating a "really sincere" financial journey

Phan Thu |

Recently, the 2in1 Visa SeASoul card jointly launched by Southeast Asia Commercial Joint Stock Bank (SeABank) with singer My Tam.

This is a combination of a prestigious financial brand and a famous music star with a common touchpoint of "real Heart" value - bringing attractive financial benefits, spreading positive emotions and inspiring a better life every day.

The combination comes from the real Heart

At the launching ceremony of the 2in1 SeASoul Visa card on August 16, 2025, Vice Chairman of the Board of Directors of SeABank Le Thu Thuy said: SeABank believes that a modern financial product does not stop at meeting spending needs, but also needs to come from the word heart to touch the emotions of customers.

The 2in1 SeASoul card was created from understanding and sincerity, affirming the development strategic vision of "Customer-centricity", along with the mission of serving with dedication to bring happiness and a prosperous future to the community of SeABank.

We hope that accompanying singer My Tam - an artist always oriented towards the community will create resonance in the journey of spreading human values to customers.

Singer My Tam also shared about collaborating with SeABank: Tam always believes that sincere values will touch the heart. Tam and SeABank have connected through harmony in trust and value system, when both of them put the audience and customers at the center, towards connections from the heart and sincerity. The 2in1 SeASoul card is a very special thing that SeABank and Tam want to convey their affection and positive messages to their Tri Am.

It is the harmony in value and philosophy - between a bank that always puts customers at the center and an artist who is always sincere and passionate about art as well as his audience - that brings SeABank and My Tam together, opening up an emotional combination.

SeASoul - A harmonious friend of customers with 3 levels of value from Heart

The 2in1 SeASoul Visa card is designed to become a "sympathetic friend" for each customer, bringing both outstanding financial privileges and bringing spiritual value associated with three meaningful levels: Tam An - Tam Lanh - Tam Giao.

Ca sy My Tam cung co nhung chia se ve viec ket hop voi SeABank: “The SeASoul 2in1 la dieu vo cung dac biet ma SeABank va Tam muon gui gam tinh cam va loi nhan tich cuc den Tri Am cua minh”. Anh: SeABank
Singer My Tam also shared about the collaboration with SeABank: "The 2in1 SeASoul card is a very special thing that SeABank and Tam want to convey their affection and positive messages to Tri Am". Photo: SeABank

Tam Giao - Connecting emotions with idols

The 2in1 SeASoul Visa card has a special mark with the signature of singer My Tam and the image of a music bell created from the song "Just happy up". This is not only an artistic highlight, but also a positive message: always optimistic, strong and loving yourself that the singer and SeABank send to customers.

Not only that, the 2in1 SeASoul Visa card also opens up a world of exclusive experiences for My Tam fans such as: a custom-designed gift set bearing the artist's mark, and privileges when participating in events. In addition, the special feature of the card is the unique NFC technology, making it easy for cardholders to listen to the hits of the "brown Hair artist" on their smartphones with just one touch.

Tam An - Financial stability, peace of mind every day

In today's modern life, convenience and safety are two inseparable factors. Understanding that need, SeASoul offers a unique "2 in 1" experience: with just one card, customers already own both international debit card and credit card functions. This helps customers experience conveniently while optimizing personal financial management.

The 2n1 SeASoul Visa card is issued in 2 virtual and physical versions, allowing customers to make transactions immediately after opening. In addition, the SeASoul card offers extremely attractive privileges, including a 15% refund for music and entertainment platforms such as Spotify, Netflix, YouTube, mytammusic.com; 1% for food, travel, art and 0.2% for all other expenses.

In addition, customers will be exempted from 100% of the fee for establishing a 3-month installment payment transaction (unlimited number of installment transfers). In particular, with a special offer for fans, SeABank will give cardholders a beautiful account number with a structure of 10 numbers 1601 - the birth date of singer My Tam, with the meaning of delicate connection and sincere gratitude from SeABank and My Tam.

Tam Lanh - Spreading good living values

Not only supporting convenient, flexible and safe spending, SeASoul also brings a series of unique non-financial privileges, contributing to helping customers spread and contribute better values to society. Specifically, for each newly opened and successfully activated card, SeABank will donate 3,000 VND to the SeABank/MT Foundation Charity Fund to join hands in implementing social charity activities. Thus, SeASoul not only accompanies customers in their spending journey, but also accompanies in their way of life - connecting, sharing and being responsible to the community.

The birth of SeASoul is not only a step forward in SeABank's product strategy but also affirms that finance can go hand in hand with emotions and each transaction can create meaning. With the support of My Tam, SeASoul promises to become a new icon - where "real Heart" is not only a message, but a practical experience for each customer.

The 2in1 SeASoul Visa card is an exclusive product of SeABank and singer My Tam, bringing a financial experience associated with emotional value. Cardholders enjoy a series of special benefits - from outstanding spending incentives to opportunities to participate in gratitude activities and community connection - affirming SeABank's unique mark in the market.

Phan Thu
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