Lively life creates value for Isla Bella shophouses
Last weekend, Sunset Show 2026 at Lumina Park brought an emotional music party to hundreds of future residents of Isla Bella and attending guests.
In the sunset gradually setting in the bay, rows of Mediterranean-style houses dyed bright orange-yellow, creating a poetic scene. The live band music, the powerful voice of singer Hai Yen Idol harmonized with the sound of waves crashing to bring a relaxing evening, adding to the unique vitality of Isla Bella.

Participating in Sunset Show 2026, Ms. Vu Thi Bich Hien (Hai Phong) said that what makes her love and decide to stick with Isla Bella is not only the charming landscape or high-class amenities but also the wide open potential for business and services.
My family moved to Isla Bella from the end of last year and the more we lived, the more we realized that this is not just a place for relaxation. What I appreciate is the business potential and asset value of shophouses. Few products have two expensive fronts like Isla Bella shophouses: one facing the bustling boulevard, welcoming bustling crowds, and the other opening up a spacious blue sea space," Ms. Hien shared.

In another corner of Lumina Park, Mr. Nguyen Tuan Anh and his family took the opportunity to gather and take pictures by the beach.
Vu Yen has a 36-hole golf course, a horse riding academy, a marina, a VinWonders and Safari-sized amusement park... attracting tourists of all ages. Located in the'throat' of Vinhomes Royal Island, Isla Bella shophouse welcomes this billion-dollar visitor stream for business and accommodation," the owner of the shophouse in Isla Bella analyzed.
2-front shophouse welcomes a full stream of customers in the center of entertainment and resort
Located at a strategic gateway, embracing a 160-hectare golf course - a "green wonder" of Vinhomes Royal Island, Isla Bella possesses perfect traffic connection when approaching all 3 arterial roads: Happiness, Light and Future.
In that spatial structure, each shophouse on Tia Sang Avenue is like a limited version exclusively for quick-witted owners with a long-term business vision.

Each apartment has a total floor area of 230 - 322.3m2, 4 solid floors with 2 fronts from 5 - 5.5m wide. One side on the bustling commercial street, one side facing the sea helps shophouse Isla Bella be flexible when operating many business models simultaneously.
Mr. Tuan Anh plans to use the 1st floor as a coffee lounge combined with a space to meet partners, friends or organize business connections on weekends. On the upper floors, he exploits accommodation services to serve high-end domestic and international customers when coming to Vu Yen for fun and relaxation.
Currently, thousands of residents have moved in on the island, when filled, the population will reach 40,000. Next to it is the longest riverside pedestrian street in Vietnam along with a series of festivals and cultural and artistic events held regularly attracting tens of thousands of visitors. Therefore, business models here can maximize capacity year-round, instead of relying on a single customer stream like traditional shophouses," Mr. Tuan Anh said.
Not only enjoying a large customer base, Isla Bella shophouse also has a different design and concept. The space is inspired by Mediterranean architecture with fresh colors, soft lines, spacious balconies... This synchronization creates an emotional sightseeing, shopping, and accommodation experience, condensed into one space, suitable for the all-in-one travel and resort trend.
In addition to the advantage of easy business exploitation, the investment value of Isla Bella shophouses also comes from the potential for asset price increase over time.
In Da Nang and Phu Quoc, products near the sea are often likely to increase in price 1.5 - 2 times in 3 years when utilities go into operation. With shophouse Isla Bella, the growth wave may be even stronger as Vu Yen is transforming into a new development center of Hai Phong," Mr. Tuan Anh assessed.

The big plus of Isla Bella shophouses is the attractive financial problem. Shophouses on Tia Sang avenue are priced from 11.5 billion to 13 billion VND. Meanwhile, semi-detached and detached villas in the same area range from 20 billion to more than 50 billion VND. This significant difference helps buyers have more financial space to invest in business, expand commercial activities or proactively allocate capital flows for other purposes.
The increase in the residential community and the continuous flow of visitors to Vu Yen are creating a solid foundation for business operations and increasing asset value, making Isla Bella shophouses the most notable investment opportunity in the Northern real estate market today.