Vietnamese real estate for Vietnamese people
For more than 2 decades, many works in Vietnam have had European-American architectural style, lacking connection to the surrounding area, causing the city to suffocate. Meanwhile, each of Van Phu's projects both meets real housing needs and is sophisticated in preserving indigenous elements.
That is the new urban area of Van Phu - Ha Dong, which has become a highlight and has left a mark of change in the land west of Hanoi. Each space becomes the embodiment of the intersection between the ancient village culture and modern vitality, the 45-degree elipse architecture is not only aesthetically highlight but also a smart local mindset to adapt to weather and climate conditions.
That is Grandeur Palace - Giang Vo, a space that preserves the spirit of the ancient capital in the heart of a modern city with architectural features like telling the story of an elegant, quiet, and sophisticated Hanoi with 36 streets that are no less vibrant
The further he goes, the deeper the concern about "how to serve better" becomes, leading Van Phu's path to transformation - putting people at the center of all activities according to the philosophy of " humanity". In particular, the indigenous factor is of further interest to Van Phu, because they understand that only when connected to the land of residence, do people choose to stay long-term.
"The quintessence of the locality and the international flow, peaceful nature and lively festivals... are the materials for us to turn a physical architecture into an expected place to live", Van Phu representative once shared.
The importance of local factors is explained by Dr. Architect Hoang Huu Phe: The difference in real estate development is turning a location into a place - including many intangible factors that make residents feel like it is a house. It is not only convenient with easy traffic infrastructure, but also preserves a treasure trove of nostalgia and good feelings.
For that reason, Van Phu does not follow imported models, but chooses to listen to every bit of land, touch every cultural source and sympathize with every need of life. Van Phu always tries to bring the native breath into the living space, so that each project is not a dry calculation of capital and profit, but becomes a harmonious intersection between the world, culture and people.
From the philosophy of godliness, Vlasta was born as a bridge connecting people and local identity, painting a deeper look of connection. If Vlasta - Sam Son (Thanh Hoa) is a place where "the sea wind blows through every gate", Vlasta - Thuy Nguyen (Hai Phong) has a sturdy appearance with the shape of a "mountainside".
In Vlasta - Sam Son, the planning is based on the sea landscape, welcoming natural winds and exploiting the ocean view. Van Phu also organizes the Vlasta Summer Fest festival with immersive technology telling modern art stories.
For Vlasta - Thuy Nguyen, the project is designed "Mountain-to-river", taking advantage of light and preserving the ecosystem. This is where the Vlasta Run Marathon takes place, creating a space for health training and experiencing the scenery of the Northeast.
Dr. Architect Hoang Huu Phe commented that community-based activities bring inspiration and emotional direct connection.
Not only stopping at designs or events, Van Phu also promotes the local element in brand exhibitions, reviving local values with contemporary language.
spreading the spirit of " living conditions" with Vietnamese people
Van Phu's humanistic thinking does not stop at products, but is also expressed through the way they accompany the creative community, businesses and Vietnamese individuals in the same ideal. The program "La Nha" is one of the clear evidences. Throughout the program, Van Phu accompanied from the idea to the construction, providing financial support to help the homeowner complete the dream space. "La Nha" reflects the efforts in building a green, peaceful and humane living space of this developer.
In that spirit, Van Phu joined hands with artist Hoang Duc in the launch campaign of "Real Estate Lottery" to sketch the portraits of 12 characters, representing 12 different personalities and lifestyles. From the perspective of a Vietnamese artist, each character becomes an interesting slice of modern life that is lively, close and inspiring.
Recently, when renewing his brand positioning, Van Phu has collaborated with more than 42 artists across the country, creating a meeting between art, nature and people in each project.
From living space to spirit, Van Phu accompanies Vietnamese people to nurture sustainable values, realizing the philosophy of putting people at the center.
