Vincom Retail launches Vincom Collection product line – new experience neighborhood

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Vincom Retail Joint Stock Company officially introduces Vincom Collection - a brand line of shopping streets that selects experiences.

Present in the Vinhomes megacities and key tourist destinations across the country. Guaranteed by Vietnam's leading retail real estate developer, Vincom Collection is not only a pioneer in creating the most trendy consumer, shopping, and entertainment trends, but also shapes different imprints, affirming the position of each region on the national destination map.

Vincom Collection gathers commercial neighborhoods managed by Vincom Retail, invested methodically in architecture, space, planning and operating standards. Each product in the Vincom Collection collection will contribute to creating a commercial destination with its own identity, associated with selected brands and industries, becoming a unique experience of each major city and famous tourist destination.

In the first phase, Vincom Collection will develop a total commercial - service land fund of nearly 300 hectares, distributed in areas such as Ocean City, Vinhomes Global Gate, Vinhomes The Gallery, Vinhomes Green Paradise, Vinpearl Harbour,... along with a series of projects to be launched with diversity in architecture and product types.

For each commercial street, Vincom Retail will build a theme with its own style, suitable for lifestyle - culture, including: commercial street, culinary village, theme market, night street, entertainment - sports - golf complex, wellness - spa - health care models. The outstanding difference of Vincom Collection compared to traditional business streets is the inspiring open space model, interwoven with contemporary cultural and creative experiences that are constantly updated, thereby bringing the newest and most attractive experiences for residents and tourists.

Không gian trải nghiệm đặc sắc tại mỗi dự án Vincom Collection. Ảnh: Vincom
Unique experience space at each Vincom Collection project. Photo: Vincom

In addition to the product line of commercial destinations serving the public, Vincom Retatil also develops the Vincom Collection Premium product line aimed at upper-class, high-end customers who are invested according to high standards in architectural design, landscape, uniqueness and difference.

With the launch of Vincom Collection - the 5th product line alongside Vincom Mega Mall, Vincom Center, Vincom Plaza and Vincom +, Vincom Retail continues to show its position as the leading retail real estate developer in Vietnam, pioneering in creating new experience trends and contributing to promoting the domestic retail market. Through Vincom Collection, domestic and foreign brands will have the opportunity to develop and expand chains at vibrant destinations, not only limited to traditional retail and culinary brands, but also including units operating in the fields of entertainment, sports, health care, culture and education. Cooperation forms are applied flexibly, from leasing premises to jointly participating in operating or investing in model development, in order to optimize exploitation efficiency and create conditions for in-depth business ideas to be implemented.

According to the plan, Vincom Collection projects will be implemented in stages, with opening milestones expected to start from 2026 and continue to expand to 2030 in many key provinces and cities. The launch of Vincom Collection is a strategic breakthrough step of Vincom Retail in creating a modern commercial neighborhood model associated with urban experiences and life, in the context of increasingly diverse consumer and entertainment needs.

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