Earthquake" turns the tide, market reverses course overnight
In less than 24 hours since Vinhomes announced the interest rate support policy from 0 - 6% for 5 years, our company has recorded up to 319 private bookings at the Vinhomes Global Gate Ha Long project," Mr. Le Van Quan, Deputy General Director of Five Star Property Quang Ninh branch, shared with a very excited voice.
According to the leader of Five Star Property Company, there are few policies that create such a quick and strong effect. If previously, interest rate incentives for 36 months were considered "generous", now the number has been increased to 60 months. This is a support period that even people working in the real estate industry for many years like Mr. Quan must be surprised.
Even, Vinhomes is "playing big" when expanding the application of super policies for customers who have bought houses from January 1st, 2026. At the same time, customers who choose the 18-36 month support package are also "given" 2 years of fixed ceiling interest rate of up to 9%/year; the entire difference compared to the market will be paid by Vinhomes. This is an unprecedented policy in the history of Vietnam's real estate industry.
Usually, after the preferential period expires, the floating interest rate can jump to 10 - 12%/year, even 14%/year. However, with the commitment from Vinhomes, the psychology of hesitation is no longer there, financial pressure is completely relieved. Instead of considering buying a product, many customers have started thinking about buying 2-3 apartments at the same time," Mr. Quan said.
From another perspective, Mr. Nguyen Xuan Tien, General Director of Kinh Bac Real Estate Services and Investment JSC, assessed that the 5-year "ceiling" interest rate policy is an affirmation of Vinhomes' number one position and solid financial potential, despite market fluctuations.
According to Mr. Tien, with other preferential programs, many customers may still be hesitant because they are afraid that the promises will "break up halfway". However, with Vinhomes, the story is completely different. Reputation accumulated through many projects and cycles has become a solid assurance of trust.
We have traded many Vinhomes products. What I see in them is very strong financial strength. More importantly, they can speak and do," Mr. Tien emphasized.
Kinh Bac Real Estate General Director affirmed that few businesses have enough resources to implement a long-term preferential policy like Vinhomes. This is not simply interest rate support but also a boost for the entire real estate industry, causing the market to accelerate right from the beginning of the second quarter of 2026.
The bravery to "break the ice" of the market of the "leading cranes" enterprise
According to Mr. Nguyen Van Dinh, Chairman of the Vietnam Association of Realtors, the value of the policy is not only in numbers, but also in the timing and message. In the context of the economy facing "reverse winds", Vinhomes' step is a proactive pivot, showing its commitment to accompany customers and partners.
Even, from a macro perspective, this policy also makes an important contribution to realizing the double-digit growth target. Because real estate is an industry with a large spillover effect, related to more than 40 different fields, such as finance - banking, construction, materials, tourism... contributing 10 - 12% of GDP.
When the real estate market is heated up, capital flows are unlocked, the links in the economy also move simultaneously, creating a synergistic effect for overall growth," Mr. Nguyen Van Dinh commented.
From that perspective, Vinhomes' stimulus policy is not just a business story but also a bold pioneering step from the private sector in promoting overall growth of the economy.
Agreeing with this view, Mr. Nguyen The Diep, Vice Chairman of the Hanoi Real Estate Club, said that the special point in Vinhomes' policy lies in the fact that businesses accept to "carry" the most difficult part of the financial problem - which is post-preferential interest rates.
Vinhomes has come up with a strong enough solution to change market sentiment. In terms of incentives, the interest rate is even more attractive than the social housing loan package," Mr. Diep analyzed.
According to the expert, in the context of Vietnam aiming for high growth in many years, activating momentum from real estate is a particularly important direction. Vinhomes' pioneering policy is one of the necessary "launches" for cash flow to continue to circulate and spread throughout the economy.
Vinhomes' acceptance of sharing interest costs for many years is not only a business strategy but also a contribution. To make the market go up, there must be businesses of sufficient stature to pave the way," Mr. Diep emphasized.
Vinhomes' super interest rate support policy shows proactiveness and flexibility in adapting to the market context, while reflecting the true stature of a "leading crane" enterprise. Not only stopping at stimulating short-term demand, this "blockbuster" policy also opens up room for the market to develop more strongly, boosting the country's GDP growth target.
