On March 4, 2025, in Ho Chi Minh City, Vietnam Prosperity Joint Stock Commercial Bank (VPBank) officially signed a cooperation agreement with Milano Trading Company Limited - owner of a Milano Coffee franchise chain with nearly 2,000 stores nationwide.
Through this cooperation agreement, VPBank and Milano Coffee expect to simultaneously increase their potential customer base as well as service experience for their customers.
Accordingly, customers can easily open an account or register to open a VPBank credit card at Milano Coffee stores without having to go to a bank branch.
A sales staff at Milano will introduce information as well as support customers to open an account through eKYC and activate VPBank NEO accounts. This is the first time this brand has signed a cooperation agreement with a bank.
Through this cooperation, Milano hopes to communicate and promote the brand more to VPBank's existing customers.
VPBank, in addition, will provide comprehensive payment solutions for Milano Coffee stores nationwide as well as be ready to flexibly finance capital for store owners who want to expand their business.
At the same time, the bank will also launch many attractive incentive programs exclusively for Milano Coffee customers.
Sharing at the event, Mr. Tran Phong Lanh, Southern Director - Personal Customer - VPBank said:
With a system of nearly 2,000 stores nationwide, we believe that this cooperation will be an extension to contribute to improving the service experience for existing customers, as well as bringing the image, products and services of VPBank to more new customers, especially some areas without branches of the bank.
This cooperation also affirms our commitment to bringing an increasingly complete and convenient financial experience to customers.
Mr. Nguyen Ba Dat - CEO of Milano Coffee shared: Cooperating with VPBank is a new step forward in the journey of developing a multi-service ecosystem, helping customers enjoy convenience right in the familiar space of Milano Coffee.
We believe that this combination will bring a more complete experience to customers, with each visit not only being about enjoying coffee, but also enjoying modern and practical utilities.
It is known that customers can register to open VPBank payment accounts or credit cards at nearly 2,000 Milano Coffee stores nationwide from today.
In the early stages of the program implementation (from now until April 30, 2025), new customers who open a VPBank NEO payment account and make the first transaction will receive an evoucher to refund up to 50% of the maximum amount of VND 50,000 for phone deposit transactions, bill payment and QR code scanning payment.
Milano Coffee is a franchises coffee brand with more than 10 years in the industry, using coffee ingredients grown according to organic standards and certified by Organics of the US, Australia, Korea and Japan.
Currently, this brand owns nearly 2,000 stores nationwide and a coffee factory located in Cu Chi, Ho Chi Minh City with a production capacity of about 840 tons/year.
