Accompanying the program, the Doi Dep brand has left a strong impression with the tea cultural space, contributing to connecting the spirit of thousands of overseas Vietnamese towards the motherland.
The strength of connecting businesses and the community. Xuan Que Huong 2026 organized by the Hanoi People's Committee in coordination with the Ministry of Foreign Affairs is an important socio-political event. In the context of the country entering a new stage of development, the program is an opportunity to express gratitude and listen to contributions from typical overseas Vietnamese around the world. The presence of the Doi Dep brand has demonstrated the social responsibility and dedication of Vietnamese businesses in the work of national unity.
More than 1,000 overseas Vietnamese from many countries and territories have gathered, carrying aspirations to contribute to their homeland. Here, Doi Dep Brand together with Nam A Bank and World T.E. A Connect have created a unique cultural bridge, helping to connect the souls of expatriates through the flavor of heritage tea.
Doi Dep brand has painstakingly prepared artistic tea enjoyment activities through the "Ngu Thuc Dai" space. This is considered the central tea cultural space of the main festival event, where overseas Vietnamese return to the most familiar memories of their homeland. Tea, as the "National Rice", has well fulfilled its mission by becoming the center of conversations about the origins and future of the country.
With the collaboration of Doi Dep Brand, Nam A Bank and World T.E. A Connect, the message "Tea cup connects overseas Vietnamese - Joining hands to create an era of Vietnam reaching out" has spread strongly. This experience space helps overseas Vietnamese understand more about the value of Vietnamese tea, from the connection in ancient royal life to every simple breath in folk life.
Journey to spread Vietnamese identity. Creating deep cultural experience spaces at Xuan Que Huong 2026 is clear proof of the vision of the Doi Dep brand. Close coordination between businesses and functional agencies in promoting tea culture is not only meaningful in terms of tourism, but also a specific action to affirm national pride. Doi Dep brand and Nam A Bank are committed to continuing to support and coordinate with media agencies to spread more widely the patriotic spirit and aspiration to reach out of Vietnam to the world.
