What responsibilities do multi-level marketing businesses have?

Legal Consulting Office of Lao Dong Newspaper answers:

Article 40 of Decree 137/2026/ND-CP on management of multi-level business activities (effective from July 1, 2026), stipulates the responsibilities of multi-level marketing enterprises as follows:

1. Publicly list at the head office, branch, representative office and business location of the enterprise the documents specified in Clause 4, Clause 5, Article 10 of this Decree.

2. Implement the operating rules and registered reward plan correctly.

3. Publicly announce and update information on selling prices of goods traded under the multi-level marketing method and comply with the announced selling prices.

4. Organize annual legal knowledge training on multi-level marketing for senior distributors.

5. Supervise the activities of multi-level marketing participants to ensure that multi-level marketing participants properly implement multi-level marketing participation contracts, operating rules, and bonus plans of enterprises.

6. Be responsible for multi-level marketing activities of multi-level marketing participants in cases where those activities are carried out at headquarters, branches, representative offices, business locations, at conferences, seminars, training of enterprises or according to enterprise policies.

7. Deduct and declare, and pay personal income tax of multi-level marketing participants to be paid to the State budget before paying commissions, bonuses or other economic benefits to multi-level marketing participants, unless otherwise provided by law.

8. Operate an information technology system to manage the network of multi-level marketing participants to meet the provisions of Article 44 of this Decree, in accordance with the technical explanation when registering for multi-level marketing activities, ensuring that multi-level marketing participants can access and retrieve basic information about their multi-level marketing activities.

9. Operate and regularly update the electronic information page in Vietnamese to provide information about businesses and multi-level marketing activities of businesses that meet the provisions of Article 45 of this Decree.

10. Operate a communication system to receive and resolve questions and complaints from multi-level marketing participants, including telephones, emails and receiving addresses.

11. Providing access to the account managing the information technology system to manage multi-level marketing activities of enterprises at the written request of the competent state management agency on multi-level marketing activities.

12. Multi-level marketing enterprises are responsible for complying with relevant legal regulations on business conditions and circulation for goods traded in the multi-level marketing method.

13. Ensure that at least 20% of multi-level marketing revenue sold by the business or multi-level marketing participants in one fiscal year is revenue from customers who are not multi-level marketing participants of that business.

Revenue specified in this clause is revenue from participants selling to consumers or revenue from multi-level marketing enterprises selling to consumers through the participants' introduction code.

14. Do not provide information about food in the form of using images, equipment, clothing, names, letters from units, medical facilities, doctors, pharmacists, medical staff, thank-you letters, words of thanks from patients, articles from doctors, pharmacists, medical staff; do not provide information about food with content posted, quoted, cited or stating patients' opinions describing food as having a treatment effect.

Thus, from July 1, 2026, multi-level marketing businesses have the above responsibilities.