Long progress opens up many opportunities
And today, Vietnam is taking the stairs. The bright red flag flew under the yellow starlight", the lyrics of the song "Aspiration is a Vietnamese person" have been played dozens of times over the past year, in many large and small shows in the country, and now international.
At the end of July, Anh trai say hi made history when it arrived in Las Vegas to hold 2 consecutive shows, serving overseas Vietnamese audiences and international audiences.
With this achievement, Anh trai say hi became the first Vietnamese music program to hold an international concert. The show was held at planet Hollywood Theater ( Las Vegas, USA) - one of the music "holyces" that have been chosen by many stars such as Jennifer Lopez, Gwen Stefani or Christina Aguilera. This theater has become a place to leave a mark to nurture the dream of Vietnamese music.
The production unit of Anh trai say hi shared: Bringing Anh trai say hi to the US is a strategic step to affirm the organizational capacity, product quality, and global thinking of the Vietnamese creative team.
The two shows attracted about 14,000 audiences, but more importantly, marked a milestone for Vietnam's music and performing arts.
In a city where residents use English, listening to songs by European and American stars has brought Vietnamese singers and tens of thousands of audiences to sing along to melodies written in Vietnamese, breathing Vietnamese culture into life.
Sharing at the show, rapper HIEUTHUHAI said that he is the one who flows Vietnamese blood in his body, every time he goes abroad, eats Vietnamese food, talks to people around him in Vietnamese, he always feels very intimate, very special.
Today we are allowed to sing songs composed by brothers, Vietnamese songs in a country outside of Vietnam. With the last two shows, all the brothers and the audience here sang Vietnamese songs together, which is a very special thing. I am very proud and affectionate for Vietnamese, because I am Vietnamese.
At the rehearsal of the show in Las Vegas, US Ambassador to Vietnam - Marc E. Knapper - assessed Anh trai say hi as a testament to VPops excitement on the global stage. On the occasion of the 30th anniversary of the establishment of diplomatic relations between the United States and Vietnam, moments like this further highlight the close relationship between the people of the two countries, which is the focus of our partnership. Whether in Hanoi, Ho Chi Minh City or right in the United States, the connection between our people is increasingly stronger through the common language of music, said Ambassador Marc E. Knapper.
Reversing the audience enjoyment trend
Anh trai say hi has gone a long way, from an entertainment program that received many skeptics, to a brand that attracted audiences of many ages.
With the movement of a group, each individual also constantly grows. Hurrykng compared "Anh trai say hi" to a miraculous door that helped him enter a new page of life. His story can be said to be spectacular, from a young man living in Hiep Thanh market, on TV, then flying straight to Las Vegas.
And Vietnamese audiences are also an important factor that made the great influence of Anh trai say hi. They have realized all the producer's ambitions, from making hits cover music charts and digital platforms, supporting artists and laying the foundation for 2 successful shows in the US.
The international concert Anh trai say hi is considered a positive signal for the Vietnamese performance industry, showing the ability to self-produc, organize and develop global entertainment content.
In just the past year, Anh trai say hi and Call Me by Fire have brought 12 shows with many first things: The series of concerts that gathered the most artists, sold out the fastest tickets and the longest series of shows in the history of Vietnamese showbiz. Since then, many talents have been given wings, not only singers but also the music production team, program directors, event organizers...
Setting in the context of Vietnamese music changing strongly thanks to the success of domestic and foreign music game shows such as Call Me by Fire, Sing! Asia 2025 (featuring Phuong My Chi), Vietnamese producers and artists are nurturing bigger dreams and stronger ambitions to shape their identity on the world map.
Many artists and experts have expressed their joy at the explosion of the series of concerts "Anh trai say hi", "Call Me by Fire", and the program "Anh trai say hi" in the US.
Singer Trong Tan: That is a huge step forward. A series of concerts attracting tens of thousands of audiences were held consecutively, always selling out within a few minutes of opening for sale... which is an extremely positive signal. I have seen thousands of audiences standing in the rain, I am very touched and grateful. That is a big step forward for the performance market and the performance industry.
Singer and musician Mars Anh Tu (Tu Dua - former member of the Qua Dua Hau music group): Vietnamese artists organizing large-scale shows abroad is a big step forward, showing the efforts of the artists and the organizers. The cost and personnel will increase significantly, while working with foreign production and technical teams also requires cultural harmony and aesthetic taste - factors that can easily become barriers if not balanced well.
Although the main target audience is overseas Vietnamese living and working, the performing industry of overseas Vietnamese stars is gradually becoming more professional.
To develop more sustainably the Vietnamese music market when entering the world, the following issues are needed: Investing in depth in art, expanding audiences outside of overseas Vietnam, combining with professional international partners, transparency and professionalization of the organization.
Media expert Nguyen Tung Lam: The concert "Anh trai say hi" in the US brought a big buzz to Vietnamese audiences who are overseas Vietnamese, the Vietnamese community at home and abroad as well as the press. Organizing the show "Anh trai say hi" in Las Vegas (USA) is a remarkable step forward in scale, organization, and production.
The necessary conditions for an international voice of a music show need to converge on 3 core elements, including: Regional influence, national strategy and long-term vision.
To go far, Vietnamese music needs to be supported and oriented at the national level, just like Korea has a "Korean Cultural wave" supported by the government. turned into a profession of Vietnamese music is a 10-20-year journey, requiring strategy, human resource training, artist management, and systematic investment.
Music Production Director Nguyen Thi Thu Ha: When a Vietnamese concert is held abroad, the important thing is the target audience.
In reality, recent steps such as the "Anh trai say hi" concert in the US or the performing activities of some Vietnamese artists in Korea, Australia, and Europe - are positive signals for the shift from community service performance to an industrialized and professional model.
