Female group Baby Monster has just released a full MV for the song "I Like It". This is a product in the group's summer promotional activity series, after returning with "Sugar Honey Ice Tea".
In the new MV, Baby Monster chooses a bright, liberal atmosphere. The members appear amidst blue sea scenes, golden sunshine, cool breezes and outdoor scenes imbued with summer. Yacht images, dance under the sun and denim outfits, warm colors help the MV create a youthful, accessible feeling.
I Like It" is a B-side song but is invested in a neat image. The melody has a fast, catchy rhythm, suitable for the vibrant spirit of summer. Instead of exploiting the strong, edgy image often seen in previous products, Baby Monster shows a softer, cheerful and closer aspect.
A noteworthy point in the MV is how the group balances performance energy and everyday images. The dance segments still maintain uniformity and decisiveness, while the scenes on the beach make the overall look lighter. This is also a suitable direction for a minor song, helping Baby Monster expand the musical color instead of just being attached to a fixed formula.
Previously, Baby Monster attracted attention when the MV "Psycho" surpassed 200 million views on YouTube. This achievement shows the increasing attraction of the YG girl group in the international market, especially in the context of increasingly fierce competition between new generation girl groups.
With "I Like It", Baby Monster does not put much emphasis on the dramatic element but focuses on the entertainment, cheerful and easily spreading atmosphere. The MV is like a gift for fans in the summer, and also shows that the group is striving to build a more diverse image after each return.
The new product also contributes to maintaining the heat for the "Sugar Honey Ice Tea" promotion. If the title track helps the group affirm their musical personality, "I Like It" adds a youthful, energetic color and suits the tastes of the general audience.
After consecutive products, Baby Monster shows ambition not only stopping at the title "prominent rookie" but gradually consolidating their position in the new generation Kpop girl group.
