In the annual report "Weibo Entertainment White Book 2025", Bai Lu topped the ranking of female artists of the year's commercial value with 86.46 points, surpassing Dilraba Dilmurat and Yang Zi.
In the second half of 2025, Bach Loc will not have new films aired, but in just half a year of rest, 109 brands have lined up wanting to cooperate with the actress.
Sources in the industry revealed that Bach Loc's salary for each film has now approached the 40 million CNY mark.
Media analysis, Bach Loc's commercial value is affirmed because what brands look at is never virtual online hotness, but the ability to transform into real revenue.
Food products represented by Bach Loc can consume 6 million products immediately after opening for sale, revenue increased by 16.8% compared to the previous period. An advertising post on her Weibo is worth more than 2 million CNY - this number has increased 10 times in 2 years.
From high-end jewelry, luxury watches to national snacks, fast-moving consumer goods... Bach Loc covers all segments, with the brand's contract renewal rate reaching 80%.
Why do brands dare to "bet" so heavily? Because currently, movies starring Bach Loc are almost synonymous with rating and advertising guarantees.
In the past 5 years, all films she starred in have advertisements covering all episodes - a rare thing in the generation of Chinese actresses born after 1990.
In 2025, 3 films in which Bach Loc played the main roles, "Bach Nguyet Phan Tinh", "Bac Thuong" and "Lam Giang Tien", all achieved impressive sales achievements. "Lam Giang Tien" attracted more than 25 brands with a total of 109 advertisements.
Bac Thuong" aired during CCTV-1 prime time, achieving an average rating of 3.615%, breaking the station's 3-year record. This is also the first Chinese TV series to be specially screened in Korean theaters and won the "Most Favorite Film" award at a global award in Busan.
At the beginning of 2026, Bach Loc's new movie "Duong Cung Ky An" aired, right from the first episode, there were more than 40 brands cooperating. On the Youku platform, the highest number of advertisements in an episode reached 18 advertisements; amidst the gloomy achievements of Chinese movies, this number is considered a miracle of the industry.
In just 73 hours of broadcasting, the film surpassed 10,000 heat points on Youku, setting the fastest record of the year. This is the 4th film Bach Loc starred in reaching this milestone, making her the first actress to achieve the "breaking ten thousand" record (10,000 heat points) on both Youku and iQIYI.
Bach Loc's ability to "carry films" is directly transformed into commercial guarantees. Investors and platforms are currently positioning her as a "market-saving actress".
In addition to movies, the famous entertainment TV show "Keep Running" has helped Bach Loc consolidate her friendly image in front of the public. Her honest, humorous, and unpretentious personality helps her approach the consumer market of all ages.
With a wide coverage across both low-end and high-end cities, Bach Loc's fans are mainly women aged 24 to 40 - who are the main consumer groups of cosmetics, fashion, mother and baby products, household appliances, and easily accessible luxury brands.
It can be said that Bach Loc's fan base has targeted the "golden group" that brands desire most.
Recently, the keyword about Bach Loc went to the top of searches on social networks, because of the action of her giving a car to assistant Ha Ha, who is also a close friend she has known for 10 years.
When Bach Loc became famous, someone advised her to change to a more professional team, but she refused. Bach Loc affirmed: "Ha Ha is a family member chosen by me myself". She opens up unlimited spending rights for her best friend, when arguing, it is always the person who gives up first.
The respect for Bach Loc's relationships is also considered a good quality, trusted by people in the industry and brands.
