In February this year, the Chinese entertainment industry was stirred up by the information that actress Bai Lu extended her contract with Huan Yu Film Company directed by Yu Zheng.
Sources in the industry recently revealed that this contract lasts for 5 years. Along with the old 10-year contract, Bach Loc will accompany Vu Chinh for a total of 15 years, until 2030-2031.
Contract terms also became a topic of discussion because of the "generosity" that Vu Chinh gave to Bach Loc.
First, the actress is said to have received the main role in two S+ film projects, "Sở cung phú" and "Kim ngô bất cấm 2".
So Cung Phu" is an ancient costume and strategy film "tailor-made" for Bach Loc, the role of Tham Lan Y must be played from a young woman to a concubine, lasting 30 years - clearly a springboard aimed at official awards. "Kim Ngo Bat Ban 2" enjoys the advantage from part 1, attracting attention from the early stages.
Not stopping there, the most "expensive" clause in the contract is "the right to prioritize the selection of film resources". Meaning that all good scripts in Hoan Ngu Anh Thi's hands must be given to Bach Loc to choose first, she chooses them before it's her turn.
The media assessed that this is almost no longer the treatment of an ordinary artist, but like the power of a "boss" who owns an independent office.
Many people are asking questions about why Vu Chinh decided to "take strong action" to keep Bach Loc? Hoan Ngu Anh Thi's recent public financial report has answered this question.
In the report, Bach Loc contributed about 60% of revenue to the company - a number that overwhelms other artists.
Currently, Bach Loc's commercial value is increasing, she has become a "golden face" targeted by manufacturers and brands.
The movie "Lam Giang Tien" released in 2025 starring Bach Loc, from the first to the last episodes were full of advertisements. 26 brands competed to pour money, averaging nearly 30 seconds of advertising per episode.
From 2022 to now, this is Bach Loc's 7th film to achieve the achievement of "every episode has an advertisement". In the context that the film industry finds it difficult to attract sponsorship, this number is a rare case.
From "Chau Sinh Nhu Co" to "Truong Nguyet Tan Minh" and "Ninh An Nhu Mong", Bach Loc has almost never failed in terms of views and advertising calls; and has been recognized for its appeal by both platforms and brands.
Bach Loc is currently not only an artist of Hoan Ngu Anh Thi, but is also known as the "king of sales", the company's trump card.
Yu Zheng understands better than anyone that losing Bai Lu not only loses one actor, but also loses about 2/3 of the revenue expectations and the right to negotiate with platforms in the next few years.
He once frankly criticized Bach Loc for being "uneducated" on livestream, but at the time of contract extension, Vu Chinh not only accepted the "golden conditions", but also showed a close relationship, considering Bach Loc as a daughter, "coming and leaving freely".
However, Vu Chinh also has calculations. Near the extension period, he continuously announced 3 projects for newcomers such as Trieu Tinh, Chau Kha Vu... This is a familiar way: to let rookies play ancient costume idols - the path that once supported Bach Loc.
Vu Chinh used a risk hedging strategy, using Bach Loc to maintain the current foundation, and at the same time tested the market to nurture the "Next Bach Loc".
But after this contract extension, the relationship between Bach Loc and Vu Chinh also changed. She is no longer just the "female lead of Vu Chinh's movie" or "artist Hoan Ngu".
The project selection priority clause turns the actress born in 1994 into a "partner" of the company in reality. She uses her ability to attract fans and earn money to exchange for decision-making power in the core resource flow of the company.
