After a period of absence with a joint product, Blackpink officially reappeared with the EP "Deadline" and quickly attracted the attention of experts and international fans. Many major music magazines have given positive comments for the group's comeback.
Rolling Stone assessed Blackpink as "returning to the peak of form", emphasizing public anticipation for the reunion of the four members. This magazine said that the new EP clearly shows musical diversity, from the vibrant EDM quality in "Jump", the title track "Go", the dance version "Me and my", the New Wave colors of the 1980s in "Champion" to the acoustic melody of "Fxxxboy".
According to Rolling Stone, "Deadline" not only shows the personality of each member but also highlights the harmony of the whole group - a factor considered Blackpink's "brand".
Billboard also has a detailed analysis of each song in the EP. With "Go", this magazine commented that the strong rap part, smooth vocals and impressive rhythmic structure help the song become the most prominent highlight. Billboard believes that the line "Blackpink'll make ya" has the potential to become a familiar slogan for global fans.
From a commercial perspective, Forbes focuses on the sales performance of "Deadline". According to this magazine, the EP reached over 1.46 million copies sold on its first day, becoming the product with the highest opening sales for a K-pop female artist. Forbes also emphasized that Blackpink is currently the only K-pop girl group that owns many albums reaching the million-hit mark in just one day.
On international charts, "Deadline" leads iTunes in 38 regions. In China, the songs in the EP simultaneously top the QQ Music chart. Meanwhile, the music video "Go" quickly rose to number 1 on YouTube Worldwide Trending and reached more than 34 million views after a short release period.
With positive reviews from critics and a series of impressive achievements, "Deadline" is considered an important step to help Blackpink consolidate their position in the international music scene, while affirming the group's sustainable influence after many years of operation.
