The product released on March 20 quickly attracted global attention, not only because of its impressive achievements but also because of the message that the group wanted to convey in the new period.
According to BTS's sharing, ARIRANG is considered the opening chapter for "BTS 2.0" - a balanced period between fully reuniting the 7 members and the desire for innovation in music. The group said that the feelings when returning are both excitement, pressure, but above all, emotion when they can continue to accompany each other and with fans.
The album includes 14 songs, of which "Swim" was chosen as the theme song. The song has alternative pop colors, with a message about constantly moving forward, overcoming the "waves" of life. RM directly participated in writing the lyrics, contributing to increasing the emotional depth of the song.
Sharing about their musical orientation, the members said they did not try to send a too big message, but focused on expressing "BTS identity" in the most authentic way. Suga emphasized: "We want to talk about what makes us who we are". Meanwhile, Jimin said that the album expresses the spirit of "continuing to move forward, not stopping".
A notable point of ARIRANG is the integration of Korean cultural elements. According to RM, the group does not impose these elements according to templates, but chooses a natural approach, in order to create a broader connection with international audiences. Members also said that the use of the "Arirang" image - a familiar cultural symbol - comes with pressure, but at the same time is a responsibility in conveying traditional values in a new way.
The album production process was also revealed by the group with many notable details. During their time working in Los Angeles, the members lived together, composed together, shared ideas and completed more than 100 demo versions before choosing the final songs. This experience is described as reminiscent of the early debut period, when the group built a music platform together.
The definition of "BTS 2.0" is also viewed by members from many different angles, from "new beginnings" to "maturity and balance processes". However, the common point emphasized is the change in thinking, approach to music and desire for more sustainable development in the future.
Despite many innovations, BTS affirms that core values remain unchanged, especially the affection for ARMY fans. The group said they will continue to meet audiences through music activities, performances and global tours in the near future.
