New steps for the domestic performance industry

Huyền Chi |

Within just over 1 month, Vietnamese audiences enjoyed 4 shows with a scale of up to 40,000 audiences/night, marking a new step forward for the domestic performance industry.

Unprecedented scene

Since the beginning of May, there have been 4 large-scale concerts held in Vietnam, including the Anh trai say hi concert, 2 Call Me by Fire concerts, VP Bank K-Star Spark In Vietnam with the participation of G-Dragon. The common point of these concerts is that at the time of taking place, it all rained heavily, lasting from the beginning until the end of the show.

Heavy showers and thunderstorms often make any organizer " distorted" with countless risks, but the most surprising thing is that tens of thousands of audiences still wear the rain for many hours to watch outdoor shows.

When G-Dragon arrived in Hanoi to perform, he immediately created a ticket fever, easily attracting tens of thousands of audiences to watch a show with only 5 songs. Or Say Hi Brother, Call Me by Fire all had 4-5 hour rain shows. The white rain further beautified the milestone moment of Vietnamese showbiz, when domestic organizers could attract audiences to come and keep them in such unfavorable weather conditions.

Talking to reporters, media expert Le Thom - Lecturer at the Academy of Public Administration and Management, specializing in research in the field of experience marketing - affirmed that the domestic performance industry is booming with a series of international concerts and music shows. Music events are no longer simply performances, but become destinations for trends, culture and the community.

The expert also mentioned the "golden season" of businesses when investing and co-organizing large-scale concert nights.
Music has the power to evoke deep emotions and create a pinnacle moment when the audience immerses themselves in the melody.The moment the artist appeared with an attractive visual and rhythmic effect stimulates both vision and hearing, while bringing unforgettable excitement.

The success of the Call Me by Fire program has changed the audience's listening trend. The appeal of 33 male artists arouses the need to enjoy art and experience music of audiences of all ages.

Record creates foundation

6 shows in both the North and South, 6 ticket sales, 6 tickets sold out in a short time are unprecedented numbers for an entertainment brand in Vietnam. That miracle even happened twice, at the same time thanks to the influence of Call Me by Fire and Anh trai say hi.

In a conversation with Lao Dong reporter, singer Trong Tan shared that he was surprised and impressed by the image of tens of thousands of audiences wearing the rain for 4-5 hours to watch the Call Me by Fire concert in Hung Yen on June 15 and before that, Anh trai say hi in Hanoi.

Singer Trong Tan said: Music entertainment programs have great appeal to audiences and are very hot. That is a commendable achievement. In addition to young artists, veteran artists like People's Artist Tu Long shine in another way. They have varied and interspersed folk music with modern music.

Meanwhile, musician Giang Son assessed that Vietnam has event organizers who can perform shows on par with international shows and it is the Vietnamese audience who fill the empty seats in the stands.

From popular entertainment programs, reaching millions of views on YouTube, viewership ratings always being at the top in broadcast hours, and heated discussions throughout the year, Call Me by Fire and Anh trai say hi have successfully created a vibrant cultural space in real life. reality TV shows have created core elements of the performance industry platform, which are: productioners who are willing to play, talented artists and generations of audiences who are willing to spend.

Huyền Chi
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