Positive signals from Vietnamese music concerts
The success of concerts such as "Anh trai say hi" and "Call Me by Fire" shows that the performance industry in Vietnam is moving in a positive direction.
Domestic concerts are no longer just simple stages, but are gradually becoming comprehensive “experiences” where audiences are brought into a real musical world. Just as BlackPink’s concerts have proven that performing arts can become a unique cultural event that attracts thousands of domestic and international audiences, Vietnamese music events are also starting to focus more on staging, audience experience and quality of interaction. Investment in sound, lighting and performance techniques brings a more perfect feeling to the audience, breaking the mold of pure music programs.
Not only that, BlackPink's success also inspires Vietnamese artists to be more confident in experimenting with bold ideas and organizing large-scale programs. "Anh trai say hi" and "Call Me by Fire" are proof of this. Vietnamese artists now do not hesitate to express their own style and create unique identities, close enough to the domestic audience, but also able to attract attention from the international community. This not only shows the maturity of the artists' abilities but is also an important step forward for the country's cultural industry, bringing Vietnamese music closer to international standards.
Such music events also promote the development of supporting industries, from event production, stage design, to promotion and media management. These initial results show the potential for Vietnam to become an attractive destination for major music events in the future, creating momentum not only for the performance industry but also for the overall development of culture, tourism and the economy.
With this foundation, we can expect that the performing arts industry in Vietnam will continue to grow strongly, gradually conquering the hearts of audiences and affirming its music brand on the regional and international cultural map.
Building cultural image and national brand through performance industry
Building a cultural image and national brand through performing activities is not only a way for Vietnam to affirm its unique identity, but also an important part of the strategy for developing the cultural industry. Each performance program, each elaborately staged stage not only brings entertainment experiences but also conveys profound messages about the culture, people and creativity of the country. That contributes to building a modern, open Vietnamese cultural image but still imbued with traditional imprints, creating the foundation for a sustainable cultural development strategy.
In the international arena, a country is not only evaluated by its economy, but also by the cultural values that it demonstrates and contributes to the global community. Outstanding performances and music festivals bearing the Vietnamese mark not only attract domestic audiences but also help international friends recognize a youthful, creative and constantly integrating Vietnam. Each successful program is a time for Vietnam to introduce to the world an aspect of itself - from traditional cultural beauties such as folk music, water puppetry, to vibrant modern music trends, showing the intersection and adaptation between heritage and modernity.
Building a cultural image and national brand through performing activities also brings great economic value. Successful performing events not only promote tourism but also encourage investment in supporting sectors such as fashion, cuisine and entertainment services. As Vietnam becomes a vibrant and attractive cultural destination, the combination of culture and economy will create a complete and long-term profitable cultural industry ecosystem.
A strong national cultural brand not only creates attraction but also contributes to creating a competitive advantage for Vietnam in the international arena. Like what Korea did with K-Pop or Japan with anime, Vietnam can absolutely create its own mark, bringing music, cinema and performing arts to global audiences. This is the path not only for Vietnam to assert itself but also for the Vietnamese cultural industry to reach out to the ocean, blending into the Vietnamese sausagey culture of the world.
Building a cultural image and national brand through performing activities is essentially a strategy for Vietnam to leave its mark on international friends, affirm its identity and values, and at the same time develop a strong and sustainable cultural industry. It is a vision for a Vietnam that is constantly creative, confident and full of potential in its journey of global integration.
Towards policies to promote the development of Vietnam's performing industry
The performing arts industry in Vietnam has bright prospects and potential, yearning for bold and profound steps to create its own mark on the regional cultural map. For large-scale performances to flourish, the cultural industry needs strong and influential support policies, thereby paving the way for inspiring events, so that audiences can feel more deeply the artistic value they experience.
Infrastructure, modern and optimally equipped performance spaces, will be the first foundation for sublime performances. We have the right to hope for a Vietnam with attractive national performance centers, from Hanoi to Ho Chi Minh City, stages where artists can proudly introduce themselves to international audiences, places where sound, lighting and stage design meet the highest standards so that every performance is a memorable one. These spaces will not only be places for performances, but will become modern cultural symbols of the country.
And to make this journey a reality, financial support is needed – from tax incentives for equipment, to large-scale performing arts development support packages. This not only gives artists the freedom to create, but also encourages public-private collaboration, an open door for partners from all over to work together to build a truly Vietnamese performing industry. This collaboration, like a bridge, will bring international artists and world-class events to Vietnamese audiences, creating a strong cultural exchange.
Furthermore, audience experiences need to be at the heart of every policy. It is not just about creating events, but about creating memories, from the moment audiences step onto the stage until they leave with the tunes still echoing in their minds. Vietnam can learn from countries like Singapore or Thailand, where every little detail, from the ticketing process to the sideline activities, is taken care of so that audiences feel like they are part of the event, not just spectators.
An indispensable element is copyright - the rights of artistic creators need to be protected so that every artistic product is respected and every creation is duly rewarded. This strict protection will not only protect artists, but also build trust with international partners, a strong signal that Vietnam is serious about art and creativity.
To complete the picture, we need a team of professional human resources, a young generation with enough capacity and passion to organize and stage professional performances. Cooperating with international experts, organizing in-depth courses on event management, stage techniques, and art promotion will not only be an opportunity but also an inevitable step forward for the Vietnamese performing industry to truly reach out.
These policies not only create a foundation for sustainable development for the performing arts industry but also breathe new life into it, bringing Vietnamese culture beyond national boundaries and bringing unique cultural nuances to the world. That is the image of a dynamic and creative Vietnam, an unmissable destination on the regional and global art map.
