Recently, the professional singer-like performance of the executive board of Asia Commercial Bank (ACB) in a gala night is causing a social media "fever", attracting millions of views.
The most prominent is Deputy General Director Nguyen Khac Nguyen with an impressive voice and confident demeanor on stage, making his name quickly climb to the search top.
According to the ACB website, Mr. Nguyen Khac Nguyen (born in 1980) was appointed Deputy General Director from 2022. Joining ACB in 2006, he held many important positions in the field of media and human resources management.
The song "Ngay chua giong gio" (The Day Before the Storm) composed by Phan Manh Quynh for the movie "Nguoi bat tu" (The Immortal) (directed by Victor Vu). Through Bui Lan Huong's mysterious voice, the song once created a positive effect and became one of the top hits.
Many singers have covered (singed) again, including Ha Anh Tuan, but Tung Duong's version is attracting special attention.
Tung Duong commented that Bui Lan Huong's performance is gentle, in line with the spirit of the film; many young people choose a romantic singing style, while he exploits the true spirit of "storm".
Before the Storm" is being sought after and widely listened to again after the professional and invested performance of the management board of Asia Commercial Bank.
Previously, in June 2023, Asia Commercial Bank (ACB) caused a social media "fever" with performances at the 30th anniversary gala.
The focus is Chairman Tran Hung Huy with a multi-talented performance: playing the piano, singing and dancing on stage, immediately causing "Loneliness on the Sofa" to be heard again.
Media expert Nguyen Ngoc Long analyzed, "to appear on so many media fronts and social networking platforms such as Facebook, Tiktok, YouTuber... a brand, a business will have to spend billions of VND on marketing strategies. But with only 2 songs, especially the dance under the rain with "Loneliness on the sofa", Chairman Tran Hung Huy had a brilliantly successful communication campaign".
After a billion-VND media show with "Lonely on the Sofa", Asia Commercial Bank (ACB) is showing how rich they are in power with music, and how effectively they are turning music into a communication strategy.
