Vietnamese music concert becomes a cultural destination

NGỌC DỦ |

The last months of 2025 are witnessing a strong explosion of the Vietnamese music concert market, with a series of large-scale individual live shows and music festivals being held consecutively.

Exciting concert season and notable records

The end of the year is considered the "golden season" of live performances and 2025 is no exception. From Hanoi, Ho Chi Minh City to Da Lat, many performance spaces are continuously lit up, attracting tens of thousands of audiences each night.

The biggest highlight of the year-end concert season is My Tam's "See the Light" concert at My Dinh Stadium, which gathered more than 40,000 spectators on the evening of December 13. This is considered one of the rare large-scale solo concerts of Vietnamese artists in 2025.

In addition, Soobin's "All-Rounder" concert in Ho Chi Minh City also made a clear impression when attracting about 15,000 - 20,000 viewers on November 29. The music night shows the maturity of young artists in the way they build personal concerts: both showing off their diverse performance abilities, integrating traditional elements and meaningful community activities. This contributes to expanding the concept of a concert, not only as a place for entertainment but also a space for cultural connection.

Previously, Quoc Thien also made an impression with the concert "SKYNOTE: The Reflection 2025" in Ho Chi Minh City, with a scale of 10,000 spectators on November 22. The concert not only determined the male artist's personal mark but also demonstrated that Vietnamese music is becoming a popular trend among audiences.

In parallel with individual live shows, multi-artist music festivals and concerts coming out of reality TV shows such as "Anh trai say hi" season 2 at the end of 2025 continue to attract a large number of young audiences. The fact that many ticket sales programs are good, even full, shows that Vietnamese music concerts are gradually becoming a regular entertainment habit, instead of just a temporary event.

Overall, the concerts at the end of 2025 all show an increasingly large investment trend in scale, performance technology and audience experience. This reflects the transformation of the live performance market, when concerts no longer simply rely on artist names, but become a product of many creative elements.

Expectations for new concerts and pressure to raise the market

The explosive concert demand at the end of the year also brings great expectations for upcoming programs, including many concerts announced at the end of the year and taking place in early 2026. New projects by artists like Ha Anh Tuan taking place in early 2026 in Da Lat are eagerly awaited by audiences not only because of their name, but also because of their expectations for performance space, artistic story and their own mark.

From the reality of the concerts that have taken place, it can be seen that Vietnamese music is moving closer to the concert model associated with tourism and night-time economy. Many audiences are willing to travel between cities to watch concerts, combining tourism, resorts and cultural experiences. Places such as Hanoi, Ho Chi Minh City or Da Lat are therefore not only places to hold shows, but also become destinations for music-loving customers.

However, along with the opportunity is increasing pressure. When the audience is used to magnificent stages and elaborate staging, each new concert is put on a scale to compare quality, ideas and novelty. Just for unprofessional organization, poor sound quality or repetitive content, the program can quickly encounter negative reactions.

In addition, the market also faces the risk of concert saturatation if the programs run in quantity and on a scale that lacks artistic identity. Breaking audience records or creating a media effect is only short-term, while the core factor for a concert to last long is still the quality of music and the emotional experience it brings.

Despite many challenges, the concert season at the end of 2025 still shows a positive signal: Vietnamese audiences are willing to spend money on high-quality music products. This is an important foundation for Vietnamese music to continue to develop in a professional and sustainable direction, gradually building concerts as a cultural pride and a true industry.

NGỌC DỦ
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