Talent search competitions flourish
Talent search competitions are understood as the reason why producers invest in talent competition game shows to find bright faces with singing and dancing talent... to train and help them rise to become a new star.
These contests often focus on candidates who are not famous and unfamiliar to showbiz, they need a support in their careers to shine.
After a period of "calm, quiet", competitions for talent, mostly in the fields of music and dance, continuously announced enrollment and set the time to debut to the audience. That attendance is a good sign for television in particular and online platforms in general. Some upcoming programs include: Talent Rendezvous, All-round Rookie, broadcasting Station (+84), Trans-Vietnam Love Song... The contests will have different broadcasting channels on television or on YouTube, TikTok, Facebook platforms...
Some contests that have gone through many seasons and still exist today are Dalat Best Dance crew - this is a contest to find dance groups.
Compared to before, recent talent contests have been invested in more in communication. In addition to basic information about the show, most Producers make behind-the-scenes clips, providing additional perspectives for viewers to follow the contestants from many different perspectives.
With the above programs, "all-powerful rookie" is the most notable program. Because this talent search game show is produced by the producers of Sister Who Makes Wave and Call Me by Fire. In particular, after the fever of Call Me by Fire, the audience paid a lot of attention to the show when Kay Tran, Soobin Hoang Son... played the role of all-powerful producers.
All-round rookie is a reality TV show to select, train and search for all-round male artists in the music industry, capable of competing on international stages. The program has recruited 30 new recruits and is airing the first episodes on VTV3. With "talent Rendezvous", the strong point is the judges including singer Ho Ngoc Ha, Truc Nhan and musician Huy Tuan...
After a period of almost decline, giving way to other entertainment programs, the massive return of talent competitions brought a new breeze to the entertainment market. However, this does not mean that talent search programs will have many advantages and be widely welcomed by audiences.
Challenges
The first factor to attract the audience is the quality of these programs and attractiveness, recognition to the public ... The Dalat Best Dance Crew program is the same case. Despite many broadcast seasons, the program effect is not really good. The jumping groups stepped out of the show almost no mark with the audience.
Many NSXs want to attract the attention of the audience, so they release some controversial information. For example, the show Stream (+84) featured singer Jack. The Producer representative said that they invited Jack to participate because he was an influential person and had a journey to overcome difficulties to achieve the current success, which will inspire the contestants.
However, the male singer was involved in a private scandal, so when the news of Jack participating in this program was announced, the audience reacted, criticized, and created a negative public flow for the program regardless of whether the contestant was of good quality or not.
The contests are making efforts to communicate and promote, but at present, it can be seen that there are no outstanding programs. This requires the Producer to invest more in the content, especially the quality of the contestants' participation.
In particular, all-powerful rookie was expected to create a boost after the game shows Call Me by Fire and Anh trai say hi ended season 1. However, up to now, the program has not created an explosive media effect. The contestants were almost obscure, not having many impressions. In particular, game shows looking for talent, facing another challenge is having to compete with many other programs launched at the same time.
