Dien Bien rises after hosting National Tourism Year

VĂN THÀNH CHƯƠNG |

Dien Bien National Tourism Year 2024 is gradually coming to an end with a series of important events and exciting cultural, tourism and sports activities. This is also a milestone opening a new development phase for Dien Bien tourism.

Dien Bien tourism takes off

National Tourism Year - Dien Bien 2024, with the theme "Glory of Dien Bien Phu - Endless Experiences" is a typical cultural - economic - social event, of national and international scale, especially associated with the 70th anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024).

Within the framework of the National Tourism Year, nearly 170 programs and events were organized, attracting tens of thousands of visitors. From major national events to traditional local festivals, Dien Bien is gradually affirming its position as an attractive and unique destination.

Since the end of 2023, Dien Bien province has organized a cultural - tourism week in Hanoi, Thanh Hoa and Ho Chi Minh City to introduce the beauty of the heroic land and people of Dien Bien, promote the characteristics and strengths of cultural identity and tourism to visitors.

Immediately after that, in early 2024, in Muong Lay town (Dien Bien), the 9th Swallow-tail Boat Racing Festival and the 4th National Paragliding Club Championship took place enthusiastically, marking the opening event for the 2024 National Tourism Year.

This year's Ban Flower Festival is held simultaneously with the Opening Ceremony of the National Tourism Year - Dien Bien 2024, as a warm invitation, inviting visitors to admire the beauty of a heroic historical land.

The highlight of the year was the 70th Anniversary of Dien Bien Phu Victory. This historic event attracted tens of thousands of people from all over the country and internationally to Dien Bien, especially the parade and marching left a deep impression on the audience.

After this occasion, Dien Bien tourism industry recorded a new record when the number of tourists increased dramatically. During the peak period from April 30 to May 7, more than 370,000 tourists came to Dien Bien. With the surge in visitors, all accommodation facilities were filled. The province had to mobilize more residents to meet the needs of tourists.

Identify the right value and advantages

According to the Department of Culture, Sports and Tourism of Dien Bien, from January 1 to the 70th anniversary of Dien Bien Phu Victory, the province welcomed more than 1 million tourists, including about 4,800 international visitors. Total revenue from the tourism industry reached more than 1,900 billion VND.

In 2024, the province aims to welcome 1.3 million tourists, with total revenue estimated at VND2,200 billion. Thus, in less than 5 months, the province has welcomed a record number of tourists, almost reaching the target for the whole year of 2024.

At the international conference and seminar on promoting Investment - Trade and Tourism VACOD - Dien Bien 2024, held at the end of October, Mr. Nguyen Anh Tuan - Director of the Institute for Tourism Development Research - Ministry of Culture, Sports and Tourism said that in order for Dien Bien province to develop and make a breakthrough in the coming time, it is necessary to correctly identify its values ​​and advantages. Especially its own unique values ​​to focus on building its brand.

It is necessary to carry out planning and planning management well in places with valuable resources. Continue to promote infrastructure investment, especially infrastructure connecting tourist areas and spots within the province and other localities in the Northwest region to create intra-regional tourism products.

To conclude the series of activities during the national tourism year, Dien Bien province organized an art program and the closing ceremony of the national tourism year with a total budget of over 15 billion VND on December 22, 2024 in Dien Bien Phu city.

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