Customers prioritize experience
During the April 30 - May 1 holiday, Ms. An Lam (An Nhon ward, Ho Chi Minh City) chose to go to Da Nang to relax with her family. "The holiday is long, so I took advantage of taking my whole family away, combining rest and sightseeing" - Ms. Lam shared. Meanwhile, Mr. Nguyen Son (Binh Phu ward) decided to visit and have fun right in Ho Chi Minh City. According to Mr. Son, choosing destinations in the city helps save costs, avoid crowds and still have many experiences suitable for holidays.
In fact, the online travel platform Booking.com recorded that coastal cities continue to be the top choice for "double" vacations in April.
Da Nang, Nha Trang, Vung Tau, Phu Quoc and Mui Ne are destinations that Vietnamese tourists are looking for a lot to enjoy the sea atmosphere at the beginning of summer.In particular, the search volume for Vung Tau and Phu Quoc increased by 120% compared to the same period last year.
Besides domestic trips, the trend of tourism in Asia - Pacific of Vietnamese tourists continues to prevail during this holiday, when all 10 most sought-after international destinations are located in the region, stretching from short-day tourist centers in the region to major cities in East Asia such as Bangkok, Singapore, Kuala Lumpur, Hong Kong (China), Shanghai and Taipei (Taiwan, China).
The trend also shows that tourists are interested in cities rich in cultural values and seasonal sightseeing activities, with Tokyo, Osaka, Kyoto and Seoul continuing to be top choices for long holidays.
According to the platform's records, 33% of Vietnamese tourists plan for more shorter domestic trips in 2026, while 22% are aiming for longer international trips compared to the previous year. This shows that the demand for "ideal vacations" has been and is continuing to increase sharply.
Enjoy a selective vacation
Regarding the April 30th holiday tourism market this year, Mr. Pham Anh Vu - Deputy General Director of Viet Tourism Company - assessed that this year's holiday continues to strongly stimulate domestic tourism demand, bookings began to increase sharply from mid-March. Domestic tour prices this time increased by 10-15%. Popular routes include Northeast, Western bus tours, Phu Quoc, Nam Du, inner city of Ho Chi Minh City, Vung Tau, Con Dao, Da Nang, Ha Long...
In addition, overseas tours such as China, Japan, Thailand, Korea and Europe are routes that receive the attention of tourists.
According to Ms. Nguyen Nguyet Van Khanh - Director of Marketing and Communications Department of Vietravel, market developments show that holiday travel is no longer simply a need for "seasonal outings", but is gradually shifting to a trend of enjoying holidays selectively, prioritizing peace of mind, quality and personalization. This is also a positive signal for travel businesses to improve product quality, instead of just competing by price.
In the group of cultural - historical tourism products in Ho Chi Minh City, Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour - informed that red address tours in the city are still open for sale with discounts of 10-15%. The number of visitors has increased but has not reached the growth rate of last year due to the effect of major events before.
Meanwhile, Mr. Nguyen Minh Man - Deputy General Director of VinaGroup Travel Company - said that although the long holiday is favorable for long trips, this year's market is not too bustling. Many routes have stable service prices due to pre-booking, however, some routes have also increased prices due to the impact of the Middle East situation, fuel price fluctuations...
The current average increase in tour costs from 10% is also one of the reasons affecting the market. The travel demand of tourists, especially families with children who are focusing on exams, also affects purchasing power.
