According to the Da Nang Tourism Promotion Center, the city has just welcomed a MICE group of nearly 1,200 people to attend a conference in the health sector on November 15, showing the attractiveness of the tourist city.
Notably, this group of visitors came from many countries and territories such as Korea, Taiwan (China), Hong Kong (China), Singapore, Malaysia, Philippines, Thailand, Indonesia, India, the US, Germany, Italy, France, etc.
Da Nang Tourism Promotion Center - informed that in addition to the conference, tourists will spend time visiting many famous destinations in Da Nang such as Ba Na Hills, bridges across the Han River, Son Tra Peninsula, Hoi An ancient town...
The end of the year is the time when the MICE group "enters the season" with summary programs, meetings, and festivals. In 2025, Da Nang aims to welcome about 80,700 MICE visitors, an increase of 11% over the previous year.
In order to attract and retain tourists through vivid experiences, the People's Committee of Da Nang City has just issued a plan to organize the 2026 New Year's Eve Festival, bringing a vibrant festival atmosphere lasting for 5 days, from December 30, 2025 to January 3, 2026.
The series of events is arranged throughout the city center, along both banks of the Han River, sea squares and many tourist attractions, promising to create an explosive experience for people and tourists.
The highlight of this year's festival is the check-in space system "Welcome New Year 2026" including 4 large models located on the east - west bank of Dragon Bridge, An Hoi Monument Garden and 24/3.
Along with that are 5 sea check-in models at East Sea Park, Ha Khe beach, Tam Thanh, Cua Dai and An Bang. furthermore, hotels, attractions, and tourism services are encouraged to decorate according to separate themes to create a synchronous festival overall throughout the city.
Emphasizing the rare advantages of the city's tourism industry, Ms. Nguyen Thi Anh Thi - Vice Chairman of Da Nang City People's Committee - said that Da Nang City is an identity-rich tourist destination, rich in potential, a gateway - the center of tourist distribution in the entire Central region and a growth pole of national tourism.
After the administrative merger, Da Nang is a city with a long, beautiful coastline and a locality with 3 cultural heritages recognized by UNESCO as World Cultural Heritage: Hoi An Ancient Town, My Son Tower Temple and Ngu Hanh Son Tomb Mahai Area.
Da Nang also owns a rich and diverse ecosystem with many reserves and national parks such as Cu Lao Cham World Biosphere Reserve, Son Tra Peninsula...
Notably, the tourism service facilities system of Da Nang City is synchronous, large-scale, with many famous brands, international investors with more than 2,200 accommodation facilities (over 64,000 rooms), 650 travel businesses, more than 200 historical relics and 200 tourist areas and spots, creating rich space for tourism development.
