Strong increase in customers, high revenue
On September 3rd, information from the Ninh Binh Provincial Department of Tourism said that during the 5-day National Day holiday of September 2nd, from August 29th to September 2nd, tourism activities in the province were bustling, with high visitor numbers maintained in many tourist areas and attractions.
According to statistics, Ninh Binh province welcomed about 776,790 visitors during the holiday, an increase of 84.1% compared to 422,000 visitors in 4 days of National Day holiday September 2, 2025. On average, Ninh Binh province welcomes more than 155,000 visitors per day, an increase of 47.3% compared to the previous year.
Notably, international visitors reached 109,701, an increase of 35.4% compared to 81,000 during the National Day holiday in 2025.
Along with the increased number of visitors, total revenue from tourism is estimated at about 1,030 billion VND, an increase of 93.5% compared to 532.2 billion VND in 2025. This is one of the indicators showing that purchasing power and spending of tourists in Ninh Binh continue to improve.
Accommodation demand also increased sharply during the holidays. The average room occupancy rate in the whole province is estimated at about 76%, higher than the 70-75% level of 2025.
In Hoa Lu, Tam Coc and some coastal areas, many accommodation establishments reach a capacity of 90-100% during peak days. The trend of tourists combining multiple destinations and overnight stays contributes to extending the experience time, while increasing tourist spending at destinations.
Mr. Bui Van Manh - Director of Ninh Binh Provincial Department of Tourism said that the weather in Ninh Binh during the National Day holidays for the past 9 years has basically been favorable for sightseeing, relaxation, entertainment activities. Heritage tourism products, culture, ecology, sea tourism, cuisine and nightlife activities all attract many tourists.
Expanding tourism space
According to Director of Ninh Binh Provincial Department of Tourism Bui Van Manh, besides traditional destinations such as Trang An, Tam Coc - Bich Dong, Bai Dinh, Thung Nham, this year's holiday recorded a trend of tourists spending more time on cultural, entertainment and nighttime activities spaces.
Hoa Lu Old Quarter area, Times Square - Sun Urban City along with performances, food, entertainment and community activities become additional choices for tourists, thereby expanding spending beyond entrance tickets.
Sea tourism continues to be a bright spot in Ninh Binh's new tourism space, especially for family groups and group tourists.
Connecting heritage tourism products in Hoa Lu - Trang An area with sea tourism, culture - spirituality, entertainment and sports creates conditions to form 2-day 1-night or 3-day 2-night journeys, instead of just visiting during the day" - Mr. Manh said.
During the holidays, the work of ensuring security and order, traffic safety, environmental sanitation and safety at tourist areas and attractions is strengthened. Ninh Binh Provincial Department of Tourism has coordinated with localities, management boards of tourist areas and attractions and related units to organize passenger and vehicle traffic diversion; arrange support forces and strengthen safety assurance at waterway tourist attractions.
Activities to welcome and serve tourists during the National Day holiday 2. 9 basically took place ensuring order and safety, and no serious incidents were recorded affecting the security and safety of tourists.
The results of tourism activities during the National Day holiday for the past 9 years show that Ninh Binh tourism has not only increased in the number of visitors but also strongly increased in revenue, accommodation demand and the level of use of entertainment products. This is the basis for the locality to continue to expand tourism space, diversify products and increase connectivity between heritage tourism, culture, ecology, sea, resorts, cuisine and night economy" - Mr. Manh shared.
