The Korean public is following the scandal of Jung Woo Sung - one of the most famous actors in Korea - when he admitted to having a child out of wedlock with model Moon Gabi.
According to Daum, this event has created a wave of controversy in the entertainment industry and is likely to affect the stock price of Artist Company - the actor's management company.
On November 27, Artist United's shares recorded an increase of 5.98%, reaching 17,900 won (more than 325,000 VND).
However, in the morning trading session of the same day, the stock price dropped to 17,250 won (more than 313,000 VND), showing fluctuations in the market's reaction to this scandal.
In the past, scandals involving artists often led to a drop in the stock prices of entertainment companies.
For example, SM Entertainment saw its stock price drop more than 3% after Aespa Karina's dating rumors. YG Entertainment experienced a similar situation when Blackpink's Lisa and Rose were caught up in dating rumors.
Jung Woo Sung is not only a famous actor but also holds the position of internal director at Artist United. This increases the severity of the scandal and could have a strong impact on the company's stock performance.
Market attention has also increased as Artist United recently merged with Artist Company, a management company that represents many of Korea's top actors.
The incident has caused mixed reactions from the public. Many people criticized Jung Woo Sung for his irresponsible behavior in not marrying the mother of his child.
Furthermore, it was reported that he was also dating multiple women at the same time, which further fueled the anger from fans.
In the current context, Artist United's stock price will continue to be affected by developments surrounding Jung Woo Sung's scandal.
