The Korean public is following the scandal of Jung Woo Sung - one of the most famous actors in Korea - when he admitted to having an illegitimate child with model Moon Gabi.
According to Daum, this event has created a wave of controversy in the entertainment industry and is likely to affect the stock price of Artist Company - the actor's management company.
On November 27, Artist United's stock recorded an increase of 5.98%, reaching 17,900 won (over 325,000 VND).
However, in the morning trading session of the same day, the stock price fell to 17,250 won (over 313,000 VND), showing fluctuations in the market's reaction to this scandal.
In the past, scandals involving artists have often led to a decline in entertainment company stock prices.
For example, SM Entertainment has seen its stock price drop more than 3% after Karina (Aespa) dating rumors. YG Entertainment experienced a similar situation when Blackpink's Lisa and Rose were rumored to be dating.
Jung Woo Sung is not only a famous actor but also holds the position of internal director at Artist United. This increases the severity of the scandal and could have a strong impact on the company's stock performance.
Market attention has also increased because Artist United has just merged with Artist Company, a management company representing many leading actors in Korea.
The incident has caused mixed reactions from the public. Many people criticized Jung Woo Sung for his behavior as being irresponsible in not marrying his child's mother.
Moreover, there is information that he also dated many women at the same time, which further increased the outrage from fans.
In the current context, Artist United's stock price will continue to be affected by developments surrounding Jung Woo Sung's scandal.
