The Opening Week of the National Tourism Year - Gia Lai 2026 closed with many outstanding imprints, becoming a series of successful opening activities for the National Tourism Year 2026, hosted by Gia Lai province.
The event has a wide spread in many fields, contributing to promoting the potential and strengths of the province, promoting cultural values and unique tourism resources.
The series of activities creates great attraction, leaving a deep impression on people and tourists, promoting the image of Gia Lai land and people, promoting investment attraction, especially in the field of tourism, contributing to local socio-economic development.

Within the framework of the week, a series of national-scale events were successfully organized such as investment promotion conferences, opening ceremonies, tourism economic development forums, seminars "Gia Lai 2026 - Activating the Sea Axis - Highlands", the 2nd International Conference on Medicinal Materials and Natural Compounds, the signing of cooperation agreements with southern Laos provinces and northeastern Cambodian provinces, the Culinary Essence program... All activities achieved the set goals, creating a deep impression and opening up new momentum for growth.
The most prominent was the opening night with a unique art program, imbued with the identity of the Central Highlands, harmoniously combining tradition and modernity. The lively, emotional performance space left a strong impression on people and tourists.
The opening night attracted about 70,000 attendees, including about 30,000 overnight guests, creating a vibrant atmosphere and strongly spreading the image of friendly and attractive Gia Lai.
The Gia Lai Tourism Economic Development Forum 2026 becomes an important highlight when it gathers managers, experts, and businesses to discuss and find strategic solutions for sustainable tourism development, shaping a new direction for the province's tourism industry in the context of integration and green transformation.
Cooperation signing activities with southern Laos and northeastern Cambodia are organized solemnly and effectively, expanding the regional linkage space and international cooperation, thereby enhancing Gia Lai's foreign position in the regional arena.
Cultural, sports, culinary and experiential activities take place throughout the week with rich content, diverse forms, attracting a large number of people and tourists, contributing to stimulating tourism demand, increasing service revenue and effectively promoting local cultural identity.
Ms. Nguyen Thi Thanh Lich - Vice Chairwoman of Gia Lai Provincial People's Committee - said that in the coming time, the province will continue to organize well activities in the National Tourism Year - Gia Lai 2026 taking place in May and June with the themes "Summer Tourism in Quy Nhon - Sea Paradise", "Gia Lai - A Wonderful Destination".
In which, focusing on key activities such as the Gia Lai Provincial Ethnic Culture Festival, the International Youth Football Festival, the opening of the "Gia Lai - A Wonderful Destination" Summer Tourism Festival, the 2026 VNExpress International Marathon... to attract more domestic and foreign tourists, striving to complete the goal of welcoming 4.5 million visitors, tourism revenue reaching 10,300 billion VND.