For the first time held in the capital, the Hanoi World Cultural Festival lasts from October 10 to 12 at the Thang Long Imperial Citadel heritage site.
The event brings together 48 countries, 45 cultural spaces, 34 food stalls, 23 domestic and foreign art troupes, along with many cultural exchange activities, exhibitions, performances and film screenings.
In particular, the Korean cultural exhibition booth stands out with youthful interactive activities, close to young people and Korean culture enthusiasts.

Here, visitors can try wearing hanbok - traditional Korean costumes with bright colors, eye-catching patterns, with both men's and women's costumes.


Some other tourists expressed their excitement at receiving free Korean textbooks, or trying their luck with Q&A games to bring home souvenirs bearing the mark of the land of kimchi.



Another highlight that makes the exhibition area always crowded is the model of Park Bo Gum - a famous actor who has made millions of Asian audiences admire him through his roles in "Moonlight Drawn by Clouds", "88 Respond", "Hello Monsters"...
The model is designed with real size, and is photographed by many tourists.

The Korean space not only displays but also creates an interactive experience space, vividly expressing the connection between Korea and the international public.
Ms. Nguyen Thi Hue and Nguyen Thi Hue (Ha Dong ward, Hanoi) said that although they had heard about foreign cultures on television before, the live experience at the festival brought a more realistic feeling.
Ms. Hue shared: What attracted me to the Korean cultural area was that I had seen many singers and actors wearing hanbok in movies, but I had never worn them before. If we had fate, we would go to Korea.
Meanwhile, Ms. Hue shared her excitement at being "taken photos" with idol model Park Bo Gum: "I watch a lot of Korean movies and music. I feel that the way your country promotes culture to the world is very harmonious and easy to access".

Not only attracting young tourists, the Korean showroom is also an attractive destination for middle-aged audiences.
Ms. To Thi Lien (Lang Son) shared her excitement when wearing hanbok and exploring Korean culture:
Korean costumes have a similar design and color to Vietnamese culture, so I feel close. I really like it.

In addition to the Korean booth, the exhibition booths of countries participating in this year's event contributed to creating a colorful picture of the festival - where culture is a gathering place, connecting globally.