Hoa Minzy's MV Bac Bling as of July 18 has attracted 238 million views. This is a record that helps Hoa Minzy to be on par with the male singer who is always considered an "A-list" in the music industry, Son Tung M-TP. In particular, many MVs of Son Tung released many years ago have not been able to get views like Bac Bling (released in March 2025).
Bac Bling created a big "explosion", creating a turning point for Hoa Minzy's already quiet career. The MV with beautiful camera angles, honoring the cultural identity of the region imbued with Bac Ninh, creates an explosive effect, helping the name Hoa Minzy spread and become popular over the past 4 months.
Since 2024, the story of honoring and spreading the beauty of national culture has been emphasized when the Ministry of Culture, Sports and Tourism implemented a cultural industrialization strategy for the period 2025-2035, with a vision to 2045. Accordingly, the beauty - national cultural identity becomes a key issue that needs to be spread and replicated when developing cultural industries.
Among the 6 most important cultural industries in the cultural industry development strategy until 2023, there is the performing arts sector (including music, dance, stage...). From 2024, famous music shows and concerts will make cultural beauty and folk music a strength to spread and honor.
The beginning of 2025 is showing that that strength is multiplied with the participation of young artists of the Gen Z generation such as Hoa Minzy, Phuong My Chi.
After the MV Bac Bling are the breakthroughs of Phuong My Chi at the "stage" Sing! Asia. Each performance of Phuong My Chi created a "viral" (discussion), widely shared on social networking platforms.
Phuong My Chi received a storm of compliments from experts as well as a large Vietnamese audience. Some people think that, seeing Phuong My Chi confidently singing on Sing stage! Asia feels that she is performing to regional and international friends to see how beautiful the culture and folk music of Vietnam are.
Since the beginning in Sing! Asia, Phuong My Chi and her crew have a methodical strategy with the songs and performances they will perform. The smooth combination of stories about Vietnamese culture was interwoven with sublimation in the performances of Phuong My Chi.
The song "Buon trang" - a composition by DTAP group in the album Vuon troi co bay released in 2023 was inspired by the poem "Day thon Vi Da" by poet Han Mac Do.
On Sing stage! Asia, Phuong My Chi read famous verses of the Vietnamese album competition: Why didn't you come back to visit Vi village?/See the sun when the areca nuts are newly rising/ whose garden is as green as a pearl/The leaves cover the face of the mountain letters...
Rock rice grains is a story about the rice culture of the Southwest region, also performed by Phuong My Chi with emotion when combining electronic music with the melodies and folk songs of the Southwest region. Opening the performance of Rock rice grains, Phuong My Chi sang a part of turning the music, Vietnam with white rice/ Those who go there do not want to return.
The performance "Bong Phuong Hoa" created a strong effect when Phuong My Chi not only showed off her powerful voice and " skyrocketing" high notes, but also told the story of Vietnam in her own way. "Bong Phuong Hoa" was composed by DTAP and Phuong My Chi based on the literary work "The Story of Nam Xuong's daughter".
"Bong B hoa" was widely shared with many compliments for Phuong My Chi. The image of the female singer born in 2003 wearing a lotus dress shows off her high- pitched voice with strong inspirational power.
When young singers know how to put their love for national culture into unique and impressive products, they will turn each cultural beauty into strength, inspiring on all platforms and to all classes of audiences.
