Singer Huong Tram's MV "Gái Nghệ" attracted the attention of the audience, reaching more than 550 thousand views after 1 day of release.
The song is composed by Ho Hoai Anh, written by Ha Quang Minh, combining folk materials with pop, electro and rock to create a modern color while still maintaining the traditional spirit of Vi and Giam.
The MV is made in many settings of Vinh city such as Cua Lo fish market, coastal roads, old apartment buildings, the yard of Song Lam Nghe An football club...
The lyrics of "Nghe girl" also incorporate many local words to maintain the characteristic intonation of the people of Nghe region.
Another work honoring national cultural identity, with contemporary folk colors, makes the audience mention Hoa Minzy, Hoang Thuy Linh - singers who have had big hits when following this genre of music.
In 2025, Hoa Minzy created a fever with "Bac Bling" - a MV depicting the beauty of culture and people of Bac Ninh. Right from its release, the MV covered the media, then quickly reached 100 million views after nearly 1 month.
Through the MV, audiences can enjoy typical images of Bac Ninh, from ao tu than, quai thao hats to famous landmarks such as Dau Pagoda, Do Temple, Dong Ho painting village... with the participation of artist Xuan Hinh, musician Tuan Cry.
Bac Bling" became a special song and had the best achievements in Hoa Minzy's career, helping her win many music awards.
The success of "Bac Bling" cannot fail to consider the timing, when the song was released during the period when provinces and cities arranged administrative units, in which Bac Giang province (old) and Bac Ninh province merged.
Also at that time, the cultural industry was invested in, and music was a means of conveying the beauty of indigenous culture that was widely responded to by the audience.
In 2025 - on the occasion of celebrating major national holidays, music honoring national culture, melodies about the country become a "wave" spreading strongly.
Meanwhile, Hoang Thuy Linh suddenly shined thanks to "continuous hits" exploiting literary materials, folk games, folk songs, proverbs, beliefs, Vietnamese traditional culture...
Starting from "Let Me talk to you", the female singer created a strong effect when combining pop, EDM melodies with cultural images of the Northwest region.
Following that success, songs such as "The Thief Meets the Old Lady", "Duyen Am", "Tu Phu"... all caused a stir, helping the album "Hoang" reap many music awards.
In 2022, the female singer continued to release the album "LINK" with a series of songs "Gieo que", "Bo xi bo", "See tinh" continuing to use images of childhood games, idioms, and folk beliefs to tell modern stories about love and the desire to live.
Hoang Thuy Linh became one of the pioneers in combining contemporary pop music and Vietnamese folk culture material.
Over the past few years, young artists have used modern musical language to tell cultural stories, creating an unprecedented trend in Vietnamese music.
Phuong My Chi with a series of songs inspired by Vietnamese literature; the Anh Trai Vuot Ngan Chong Gai program transforming many folk songs such as "Dao Lieu", "Mua tren pho Hue", "Trong com"... all left a deep impression in the hearts of young audiences.
Recently, singer Kieu Anh honored ca tru in "Jade Leaves and Golden Branches", Mono brought the beauty of Hue into "The Prince of Poetry", also bringing a new breeze to the picture of Vietnamese music in 2026.
With "Gái Nghệ", Huong Tram told the story of her homeland that she had cherished for many years with a meticulously invested MV. She admitted that she came later than many other artists but did not see it as a disadvantage but considered herself a successor to the cultural values that previous generations have preserved.
Above all the numbers and achievements, "Gái Nghệ" is still a work with good artistic thinking and of special significance to Huong Tram - helping her fulfill her promise to her father, NSND Pham Tien Dung, and repay the "debt" to her homeland.
