Huynh Hieu Minh is a face with strong resources and wide relationships in the Chinese entertainment industry. The actor has opened an artist management company and invested in television program production for 17 years.
His Dong Duong Dich Tinh company signed contracts with 16 artists. But so far, no artists of this company are truly famous and can bring significant profits.
Clara Lee once debuted with the title "Asia's No. 1 beauty", the red dress scene in "Holy Love" once caused a storm on the internet. But after joining Huynh Hieu Minh, she only played a non-fiction role without a name, no dialogue, no story in "Lost in the World 2". The comedy she starred in later had a revenue of only about 75,000 CNY.
Ton Nham in "Whirlwind" excellently portrayed the role of Duong Tieu Ho, from a shy junior to a cruel henchman, and was once praised as a "talented actor who was underestimated". But after the movie went viral, he quickly "disappeared".
Yue Jiaji is the person who was personally supported by Huang Xiaoming. In 4 years of acting in 8 films, there were 3 direct collaborations with the boss. But even though she was "taught by hand", the audience still could not remember her face or name, social networks were almost inactive, like an invisible person in showbiz.
According to the media, the problem clearly does not lie in whether artists do not try or have no opportunity, but in the outdated operating model of Dong Duong Dich Tinh company.
The signing of the contract was mostly based on Huynh Hieu Minh's "feelings", without clear standards or career plans.
Roles are also mismatched: people who are not good at Chinese act in urban films, faces in ancient costumes act in modern films, actors with clear aura are forced to follow the tragic trend... leading to not being suitable for roles, losing all advantages.
The company's development orientation for artists is also vague. More seriously, the operating strategy is outdated and chaotic. The company still maintains the old approach of "waiting for the project", while currently self-produced film platforms have their own casting teams and promotion systems, completely not depending on the management company "pushing people".
After filming, the promotion for artists by Huynh Hieu Minh's company is almost over. No one helps them make short video content, no one follows social media data, even basic fan groups are not built up; completely deviating from the trend of "creating stars off screen" of today's era.
Huynh Hieu Minh's excessive personal aura is also counterproductive. All resources revolve around him, making other artists unable to shine.
Huynh Hieu Minh has transformed into a successful investor, earning about 80 million CNY/year, owning more than 40 companies, investing widely. He has award-winning films, participating projects such as "Fire and Rescue" with revenue of 1.7 billion CNY. But that success is completely opposite to the gloomy artist management segment.
The media compares this company to a "face project": flashy outside, inside are "young birds" that cannot fly.
