In the period from August 18 to September 18, this unit analyzed big data based on many factors such as consumer interest, media presence, interaction level and content creation ability. As a result, IVE recorded 5,494,386 brand value points, up two places compared to the previous month. This success was further enhanced by IVE SECRET's 4th mini album released on August 25 with the title track XOXZ, quickly climbing the top of many domestic digital music charts.
Meanwhile, Blackpink - the group that held the top spot for two consecutive months - dropped to second place with 4,813,295 points. BTS continues to maintain third place with 4,275,545 points.
The top 10 of the September rankings also included Seventeen, Stray Kids, Red Velvet, TWICE, Big Bang, ZEROBASEONE and RIIZE. In addition, groups such as aespa, EXO, SHINee, ILLIT, ENHYPEN, TREASURE and LE SSERAFIM are also in the top 30.
This achievement shows increasingly fierce competition in K-Pop, while affirming that IVE is emerging as a typical representative of the new generation of girl groups in Korea.
