The Korea Business Research Institute has just announced the brand reputation ranking of female group members in April.
The results were compiled based on the big data analysis of 730 idols, including indicators of consumer participation, media coverage, interaction and community awareness, in the period from March 19 to April 19.
Topping the ranking this month is Jang Won Young (IVE) with a brand reputation index of 7,226,014. The female idol continues to maintain strong appeal, with prominent keywords in the analysis including "BANG BANG", "an ambassador" and "Won Young bunny". Related phrases with high rankings such as "adorable", "effort" and "prove" show the positive image she built in the public's hearts. Notably, Jang Won Young's positive feedback index reached 91.89%.
Ranked second is Jennie (Blackpink) with an index of 5.372.851, continuing to affirm her recognition and stable influence. Followed by Karina (aespa) in third place with 4.963.882 points, recording a growth of 73.42% compared to the previous month - a significant step forward in the rankings.
Two other members of Blackpink also appeared in the top 5, Rosé in fourth place with 4,445.419 points and Lisa in fifth place with 3,866.448 points. Besides, Jisoo holds sixth place, showing the group's equal influence on this month's chart.
The top 10 list also includes many prominent faces such as An Yu Jin, Winter, Natty and Wonhee. The appearance of idols from many different generations reflects the diverse competition in the current K-pop market.
In addition, the ranking also recorded the presence of a series of familiar names such as Nayeon, Sana, Lim Yoona or Taeyeon. This shows that veteran artists still maintain their appeal alongside the new generation idol wave.
Brand reputation rankings continue to be an important measure reflecting the level of influence of idols in the Korean entertainment industry. The April results show the breakthrough of many young faces, while affirming the solid position of top K-pop names.
