Jungkook of BTS continues to score another notable milestone in his career when his fashion collaboration project was confirmed by the leaders of PVH Corp. as the most successful collaboration in the history of one of the key brands of the group.
The information was announced by PVH Corp. General Director Stefan Larsson at the Q1 business results report meeting. According to him, the project has created strong global shopping demand, attracted a large amount of interaction from consumers and continuously recorded out-of-stock in many markets.
Business representatives said that the collection achieved an almost absolute consumption rate on the e-commerce platform Tmall in China. Meanwhile, limited stores in Los Angeles (USA) and Harajuku (Japan) also quickly sold out products. Some outstanding items recorded high consumption rates just two weeks after release.
According to PVH, the project also contributes to boosting sales of many key product groups, with an increase of more than 50% after the campaign was launched. The group's leadership assesses this as one of the significant growth drivers in the past period.
The group continues to post articles introducing the project implementation process on the official information page. According to shares, the collection is inspired by Jungkook's motorcycle hobby and incorporates many details bearing the personal imprint of the male singer.
Due to demand far exceeding forecasts, some products that were sold out in Japan will be reopened from June 30.
The new information also reminds fans of the moment at New York Fashion Week, when Stefan Larsson directly thanked Jungkook for his contributions to the business.
The fact that an international fashion corporation publicly confirmed this as the most successful cooperation project in history shows Jungkook's growing commercial influence.
