Ms. Dinh Thi Nguyet (District 1, Ho Chi Minh City) has just completed the procedures to book a tour to Chengdu, Jiuzhaigou (China) for her whole family this summer.
"I chose China because of its beautiful scenery, pleasant weather and not too far distance. The tour schedule is quite light, suitable for both the elderly and children in the family. The tour price is also reasonable, only over 19 million VND/person, and I also get a discount, so I decided to book right away" - Ms. Nguyet shared.
According to travel agencies, this summer, the demand for foreign travel of Vietnamese tourists has tended to increase, especially in markets nearby such as China, Korea, Thailand, Japan and Singapore. To meet the increasing demand of tourists, businesses have proactively launched a series of incentive programs to stimulate demand.
A representative of Viet Lich Company said that short-term tours to Southeast Asia such as Thailand, Singapore and Malaysia continue to attract a large number of Vietnamese tourists thanks to diverse experiences from the sea, landscapes to shopping, cuisine with reasonable costs and convenient travel time. Destinations with cool climates in the summer such as Korea, Japan and Europe are also of interest to many Vietnamese tourists.
Notably, the unit's mid- summer snow promotion program is receiving positive feedback, the number of tour bookings and consultation requests for these journeys has increased by about 20% compared to the same period last year. Demand comes from many groups of people, notably young people, families and business groups.
BenThanh Tourist Company introduces a series of new Singapore tour products for this summer, focusing on expanding destinations and upgrading experiences for customers in many segments. In addition to traditional programs, the luxury cruise experience product line has just been launched including Singapore tour - 5-star Star Voyager cruise, Singapore tour - Malaysia - 5-star Voyager cruise.
Vietravel Company also promotes tours to distant markets such as Europe, Australia, and the US with a major summer promotion program. At the same time, the unit continues to focus on the near Asian market - which is always favored for its reasonable cost, unique culture and convenient routes. The two major events dedicated to the Southeast Asian market (June) and Northeast Asia (July) promise to bring many unique incentives and experiences to visitors.
With the outbound tour market (Vietnamese customers going abroad) in the summer of 2025, said a representative of Vietluxtour Company. the unit has currently completed more than 40% of the summer business plan.
Tours to Thailand, Singapore - Malaysia, Korea, China and Taiwan (China) are among the most chosen products by customers. About 70% of tourists choose Asian travel routes for their summer vacation, thanks to their short flight times, reasonable costs and rich tour programs.
However, in remote tour markets such as the US, Europe, Maldives... autumn routes are also of interest to tourists and pre-booked services. This is a low season with good service prices but can be considered one of the seasons with the best weather and beautiful scenery of the year in destinations in Northeast Asia, Europe, and the US.
With positive signals from the market, businesses expect this summer's peak season to be a lever to help the outbound segment grow strongly.
