Close topics, flexible narration
One of the decisive factors that made Vietnamese films successful in 2025 was the bold change in selecting and exploiting topics. "House of Ancestors", a seemingly old story about family and tradition, has taken the box office by more than 200 billion VND, showing that the audience is still eager for footage to touch the heart with authenticity and closeness.
The film cleverly painted a colorful picture of the relationship between generations, cleverly interwoven with humor and emotion, making it easy for viewers to find themselves in it. The diversity of genres is also a bright spot that cannot be missed.
The "soul light" has aroused the thirst of horror followers by exploiting an obsessive spiritual element. In particular, the "revenge quartet" swept the ticket office for Tet, becoming the first film to reach the 300 billion dong mark after nearly two weeks of release, thanks to the blend of quite smooth acts of eye -catching and charming humor. Although the structure and storytelling is somewhat inferior to the previous "Mai" of Tran Thanh, the film still proves an irresistible attraction for many audiences.
horror films also prove that this genre does not stop at cheap scams, but can also touch the layers of folk culture, showing that Vietnamese cinema is gradually asserting its position with real quality, not just relying on temporary tricks.
"Multi-planted tree" and "young bamboo shoots"
Acting quality is the indispensable soul in the success of Vietnamese cinema this year. Outstanding films often have a cast of "both familiar and strange", combining veteran names and potential new faces.
The presence of "multi-tinged trees" with "ripe" acting style, rich in emotions such as Viet Huong, Hong Dao, Le Khanh, Dinh Y Nhung in "Chi Dau"... is a golden guarantee for the quality of the film.
At the same time, "young bamboo shoots" with bright appearances and impressive acting ability such as Quoc Anh, Ky Duyen, Tieu Vy in "The Four revenge" or Thien An, Marando in "The Billion Dollar Kiss" have brought a new breeze, strongly connecting with the younger generation of audiences - the key force of the box office.
Effective PR, arousing curiosity about the film
Another key factor is the transformation of promotional strategies. Producers have no longer frame themselves in traditional trailers and posters, but have made full use of the power of social networks, especially TikTok and YouTube.
The creative short videos and challenges according to the film's theme were spread at a dizzying speed, helping to heat up the audience's attention before the release date.
Early screenings for the press, KOLs and loyal audiences, along with events to interact with actors, also create a strong word-of-mouth effect, attracting a large audience to the theater.
More open audience
The success of Vietnamese films in 2025 also reflects a welcome change in audience tastes.
Works with tight scripts, realistically reflecting life and carrying meaningful messages often receive enthusiastic support. At the same time, the audience is also more open to many genres, from comedy, romance, action to horror, psychology. This diversity is both a driving force and a challenge for filmmakers to constantly innovate and renew themselves.
In short, the explosion of Vietnamese films in the first 3 months of 2025 is the result of a process of trying to "change skin" from content, storytelling, acting, promotion to a more open and diverse reception by the audience.
This is not only a testament to the growing appeal of domestic films but also opens up a hope for the ability to reach international standards. With these positive signals, Vietnamese cinema can be completely confident, entering a more brilliant development stage...
