Spreading Cham cultural values, creating motivation for tourism development

Phương Linh |

Khanh Hoa - The 6th Cham National Culture Festival in 2026 in Khanh Hoa closed with many imprints, opening up a direction for cultural development associated with sustainable tourism.

On the evening of June 28, at April 16th Square, the 6th Cham National Culture Festival 2026 held in Khanh Hoa province officially closed.

Diễn ra trong không khí giao lưu, đoàn kết, vui tươi và cởi mở, Ngày hội quy tụ hơn 1.000 nghệ nhân, nghệ sĩ, diễn viên, vận động viên quần chúng từ 7 tỉnh, thành phố.Ảnh: Phương Linh
Taking place in an atmosphere of exchange, solidarity, joy and openness, the Festival gathered more than 1,000 artisans, artists, actors, and mass athletes from 7 provinces and cities. Photo: Phuong Linh

Participating delegations introduced the unique values of Cham culture through many activities such as mass art festivals, national costume performances, sports competitions, folk games, tourism activities, and exhibitions of traditional handicraft products.

Not only is it an opportunity for ethnic communities to meet and exchange, the Festival also becomes a space to introduce the beauty of Cham culture preserved through many generations.

Including from performing arts, costumes, handicrafts to the rich spiritual life of the Cham people...

Các nghệ nhân làng gốm Bàu Trúc (Khánh Hòa) giới thiệu nghề truyền thống tại ngày hội. Ảnh: Phương Linh
Bau Truc pottery village artisans (Khanh Hoa) introduce traditional crafts at the festival. Photo: Phuong Linh

According to Mr. Nguyen Long Bien - Standing Vice Chairman of Khanh Hoa Provincial People's Committee, the 6th Cham Ethnic Culture Festival is not only reflected in the scale of organization, the number of artisans, artists, actors, and athletes participating, but also in the spread of traditional cultural values.

Through activities, Cham cultural heritage continues to be widely promoted to the domestic and international public.

Các bạn trẻ Khánh Hòa tìm hiểu và lan tỏa văn hóa Chăm trên không gian số. Ảnh: Phương Linh
Young people in Khanh Hoa learn and spread Cham culture in the digital space. Photo: Phuong Linh

In which, Cham culture is seen as an important part of the unified Vietnamese cultural picture in diversity, an endogenous resource contributing to promoting socio-economic development, especially associated with tourism and digital transformation.

At the same time, raising community awareness about the responsibility of preserving and promoting national cultural values.

Ban tổ chức trao giải cho các đội tham gia chuỗi hoạt động trong ngày hội. Ảnh: Phương Linh
The organizing committee awarded prizes to teams participating in the series of activities during the festival. Photo: Phuong Linh

These results contribute to affirming the vitality of Cham culture in the community of Vietnamese ethnic groups.

Thereby, creating motivation for the development of cultural tourism, cultural industry and traditional occupations associated with the lives of ethnic minorities.

At the end of the festival, the participating delegations won 117 Gold Medals, 117 Silver Medals and 234 Bronze Medals in sports events. In the field of culture and tourism, the delegations won 19 A prizes, 19 B prizes and 20 C prizes.

At the closing ceremony, the Organizing Committee awarded the flag of hosting the 7th Cham National Culture Festival to An Giang province.

Phương Linh
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