The event marks a rare collaboration between a K-pop icon and one of the world's most influential games.
Fortnite has continuously expanded its influence in recent years by collaborating with popular culture brands. Lisa's choice as the main artist of the new Fortnite Festival is considered a strategic step, aiming to attract the K-pop fan community - one of the most dynamic fandoms on the global platform.
According to reports, Lisa will appear in Fortnite as a live cartoon character. With this achievement, she became the first K-pop artist to be on the list of stars who were honored at Fortnite Festival, including Bruno Mars, Lady Gaga, Daft Punk and Sabrina Carpenter. This is a music platform in Fortnite where players perform in a rhythm similar to games like Rock Band or Guitar Hero, each season chooses a central star.
This event will revolve around the image and music from her debut solo album Alter ego. Players can access Lisa costumes and two freestyle versions Rockstar and New Woman through the in-game store. In addition, the Starlux Music Pass card brings many Lisa-themed items, notably the Rockstar outfit - an image that appeared on the poster promoting her MV - and the unlockable micro Rockstar. This microphone is synchronized with some of the freestyle tracks currently available in the game such as Fxck Up The World (Vixi solo version), Rockstar and New Woman.
Fortnite is now available on PlayStation, Xbox, Nintendo switch, PC and mobile devices, making it easy for players to access Lisa's special effects. The set of products and events dedicated to her were opened for a limited time from November 29, promising to attract a large number of K-pop fans as well as the international gaming community.
