BTS surpasses Blackpink, leads the most prominent Kpop group

    DI PY |

    The Korean Business Research Institute announced the November brand reputation rankings for music groups. In which, BTS, Blackpink are at the top.

    Based on an analysis of big data on consumer participation, media coverage, interaction, and community recognition metrics.

    This month, BTS continued to hold the No. 1 position with an index of 9,083,018, up 17.37% from the previous month. In the keyword analysis, prominent phrases related to the group include digital song, ARMY and Billboard. The most related phrases are recording, expression and advertising. The positive reaction rate for BTS reached 93.50%.

    Second place is Blackpink, recorded a strong increase of 71.05% and reached a total score of 6,844,567. This achievement helped the group rise significantly on the chart in November.

    IVE ranked third with 5,848,055 points, up 21.21% from October. In fourth place, Seventeen reached 4,479,219, continuing to maintain a significant coverage among the top representatives of K-pop. After finishing in the top 5, Twice scored 3,277,104 points, up 10.19% from last month.

    The top 30 idol groups with the highest brand reputation indexes in November include: BTS, Blackpink, IVE, Seventeen, Twice, BigBang, Red Velvet, SHINee, KiiiKiii, Enhypen, Super Junior, EXO, Stray Kids, NMIXX, H1-KEY, aespa, ILLIT, NCT, 2PM, Oh My Girl, ITZY, The Boyz, Le Sserafim, Apink, Monsta X, CORTIS, TWS, Hearts2Hearts, Babster and BTOB.

    This ranking continues to reflect the vibrant competitive picture of the Korean idol market, where both veteran and rookie groups have the opportunity to break through thanks to media influence and strong support from fans.

    DI PY
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