On the evening of January 12, the 3rd annual CMG Chinese Television Drama Awards ceremony took place in Beijing.
The awards ceremony was originally scheduled to be broadcast live on CCTV-1 and CCTV-8, but due to earthquake relief efforts, the event was moved to be recorded and broadcast later during the 2025 Lunar New Year.
Although only 3 years old, this is a prestigious television award, organized by China Central Television Group (CMG) - the management agency of China Central Television (CCTV), China National Radio (CNR), and China Radio International (CRI).
The official results have not been announced yet, but some winning names from participant sources have quickly spread on social networks.
The keyword "TV queen Liu Yifei" climbed to the top 1 hot search (trending search) of the entertainment board of social network Weibo on the evening of January 12.
It is known that Liu Yifei and Song Jia won the Actress of the Year award (Best Actress) for their roles in the films "Rose Story" and "When the Flowers on the Mountain Bloom".
Actor of the Year (Best Actor) award went to Jin Dong for the film "Northwest Years" and Yu He Wei for the films "Northwest Years" and "I am a criminal police officer".
Liu Yifei's win attracted a lot of attention. This is one of the most prestigious acting awards she has received to date.
Previously, Liu Yifei won the “Best Actress” award (TV series) at the Macau International Film Festival twice, for her roles as Zhao Pan'er in the film “A Dream of Green Flowers” (2022) and Xu Hongdou in the film “Going Where the Wind Blows” (2023).
In 2024, the beauty born in 1987 continued to return to the small screen with the successful TV series "Rose Story", reaching 54.37 million views/episode according to Van Hop - ranked Top 5 in the 2024 rankings, and reaching 45.2 billion discussions on Douyin - the highest in 2024.
"The Rose Story" is considered by art and tourism management agencies as a standard for the "film + culture + tourism" combination model, not only promoting increased tourism consumption but also creating many hot topics about culture and society.
According to Beijing TV, "Rose Story" was filmed at more than 260 locations in Beijing, helping to boost consumption in the local film industry, making the filming locations popular tourist destinations.
A representative of the Beijing Municipal Party Committee's Propaganda Department praised the film as "a phenomenal literary and artistic work that is influential in both content and artistic appeal, as well as having market communication power."
Vice President of the Chinese Literary Critics Association and Professor at Tsinghua University commented, "The Rose Story is a work that represents modern women", and Liu Yifei's character Huang Yimei is a "rose in the process of blooming, with immense inner strength, pushing her to grow more and more".
