2024 marks the dominance of reality shows about male bands. HIEUTHUHAI emerged from "Anh Trai Say Hi" with the Champion position, affirming absolute appeal to young audiences. Meanwhile, Soobin Hoang Son is considered the most prominent face in the 33 "talented brothers" of "Anh Trai Vuot Ngan Chong Gai". Although the program did not have the Champion title, Soobin Hoang Son always topped the firepower charts.
The fact that two artists sat next to each other at a recent awards ceremony immediately caused a social media storm. This is a moment representing two factors of two programs that once fiercely competed in ratings (views), media and commercial value.
Operating in two different program segments, Soobin Hoang Son and HIEUTHUHAI have core common points that help them stand at a high position in the entertainment industry in the music field.
Both possess many skills from composing, singing, dancing to stage performance ability. They are not just singers waiting for scripts, but people who directly participate in music production.
In real-world playgrounds, both show leadership thinking, have the ability to coordinate teams and orient musical thinking for other members.
Both are currently "golden faces" of brands. Their appearance is associated with major brands from luxury goods (Chanel, Louis Vuitton) to popular consumer goods (instant noodles, soft drinks, shampoo).
Although there are intersections in brand value and leadership ability, Soobin Hoang Son and HIEUTHUHAI have many clear differences.
Belonging to the generation of artists who rose from strength with a solid musical theory foundation, can play many instruments and have good vocal technique, Soobin Hoang Son's musical thinking is academic and meticulous of a long-time performing artist.
Meanwhile, originating as a rapper, representing the Gen Z wave with a modern, minimalist musical thinking, HIEUTHUHAI's strength lies in catchy lyrics, sensitivity to market trends and the ability to take advantage of digital platforms to create influence.
Soobin Hoang Son conquers the public with musical quality and performances that require high technique. He represents the stability and class of a top star that has been affirmed over many years. HIEUTHUHAI attacks the market with youth, intelligence in image strategy and the ability to turn all personal activities into topics of discussion on social networks.
The moment Soobin Hoang Son and HIEUTHUHAI sit next to each other is not simply a photo, but it also reflects the reality of the modern entertainment industry: Competition is not about denying competitors. In this race, both are holding distinct and irreplaceable advantages.
Not to mention, HIEUTHUHAI and Soobin Hoang Son's bright "visual" (external image) is enough to mess up any female fan, so the fact that they sit next to each other is also named "double visual" by fans for the photo.
