After only a few days in theaters, the comedy and action film has earned nearly 60 billion VND, holding more than 70% of the box office market share and continuously being at the top of the top 1 in daily revenue. Many resonance factors helped the work quickly explode and create a large gap with competitors.
The first factor that created the film's momentum was the strong word-of-mouth effect from the audience. According to statistics as of noon on November 17, "Truy tim dragon di dien huong" reached nearly 3 billion VND in just one day, many times higher than the total revenue of the remaining 9 films in the top 10.
This data shows the positive reaction from viewers spreading quickly, affirming the appeal of pure Vietnamese entertainment films in the context of many consecutive weeks of box office coverage by horror films. The audience seeks change, while the film targets the need to "relieve stress" of the majority.
The content is easy to access, fast-paced and entertaining, which is also a strong point that helps the work break through. The film is set in a coastal countryside worshiping incense dragon - a precious wax created by funeral fish. When the treasure was stolen, the three characters Tam, Hoang and Tuan were caught up in a journey of searching, leading to a series of chase situations, facing the giants of Cuong "Lieu". The plot line is simple but is implemented concisely, not rhythmic, suitable for the audience who wants to see a work that is easy to understand, without requiring in-depth reasoning.
The action scenes are arranged smoothly, combined with charming humor, contributing to creating a complete film watching experience. The chase and close-range scenes have a fast, solid pace, with sound and staging that is considered stable, bringing a lively feeling on the big screen. The comedy elements are moderately restrained, not forced and not awkward, making the film's atmosphere maintain joy and suitability for many ages.
The complete acting and stable enthusiasm of the cast are one of the reasons why the film is popular with the majority. Quang Tuan, Hoang Toc Dai, Ma Ran Do and Doan Quoc Dam all performed naturally, not excessively. In particular, Doan Quoc Dam attracted attention when bringing a new image compared to previous roles, showing flexibility in the villainous line.
However, Truy tim dragon dien huong still has limitations, notably the fact that the script is still simple, many bottlenecks are resolved faster than expected. However, it is this simplicity that has unintentionally become an advantage at a time when the general public wants to experience a light entertainment film, especially after a long time of the market being dominated by psychological and horror films.
