However, according to many analysis from domestic and foreign media, this result cannot be considered a failure, but on the contrary, it marks a special milestone in the female singer's solo career.
At this year's Grammys, Rosé and Bruno Mars were nominated in three important categories including Record of the Year, Song of the Year and Best Pop Duo/Group Performance with the song "APT.".
Although not winning in any category, Rosé still became a rare solo K-pop artist to be present in the "Big Four" nominations - the most prestigious award group of the Grammy Awards.
According to international music websites, the failure to win the cup largely stems from the specific judging criteria of the Grammys. Unlike many awards that focus on popularity or commercial achievements, the Grammys prioritize factors such as artistic depth, creativity and long-term contribution to the music scene. This makes many "big hits" products still be empty-handed if they do not fully meet the professional criteria of the judging panel.
In the case of "APT.", the song achieved outstanding commercial success, creating a strong effect on charts and social networks, but is considered to be more popularly entertaining than works that are "artistically defining" - a factor that Grammys often prioritize. Therefore, not winning does not mean that the song is worthless or Rosé is not qualified.
Conversely, many international newspapers commented that Rosé's nomination alone was a historic victory. She is one of the very few Asian artists, especially solo K-pop female artists, to be present in the biggest categories of the Grammys. This shows that Rosé's music has gone beyond the Asian market to be recognized in the global arena.
Not only that, Rosé and Bruno Mars' Grammy opening performance is also considered one of the most outstanding highlights of the awards night. The combination of powerful vocals, natural performance style and stage energy helped Rosé score strongly in the eyes of professionals and international audiences.
From a long-term perspective, foreign media believes that Rosé is in the stage of building a global artist image, instead of chasing award achievements. The Grammys are not the only destination, but just a milestone in her career development journey. Being nominated in many major categories shows that she has entered the "sphere of influence" of the international music market - something that not many K-pop artists have achieved.
Therefore, Rosé's empty-handedness at the Grammys should not be seen as a failure. On the contrary, it is a sign that she has come very close to the center of the global music industry, where recognition is more important than cups.
