Lisa's MV "SaWaDiKa" reached over 70 million views, setting a new record

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Lisa (Blackpink) returns with the MV "SaWaDiKa" imbued with Thai colors, opening the new solo era of the female singer.

As of the morning of September 5th, Lisa (Blackpink)'s MV "SaWaDiKa" recorded 70.8 million views after 24 hours of release.

With this achievement, the MV "SaWaDiKa" surpassed BTS's MV "Swim" (33.3 million views) to become the most viewed music video on YouTube in the first 24 hours of 2026.

Lisa currently also holds the top 2 positions in terms of the largest number of views of a solo artist's MV debut in YouTube history. Previously, the female singer's MV "Lalisa" released in 2021 recorded 73.6 million views in the first 24 hours, followed by the MV "SaWaDiKa" just released with 70.8 million views.

Blackpink's youngest member has surpassed many famous pop superstars such as Taylor Swift with the MV "ME!" released with 65.2 million views; Ariana Grande with the MV "thank u, next" released with 55.5 million views on YouTube.

Currently, the MV "SaWaDiKa" has also entered the Top 10 MVs with the highest 24-hour views in the history of global music.

Lisa promotes distinctive colors

Lisa is kicking off a new solo era with the EP "PRESS PLAY" scheduled to be released on October 23.

PRESS PLAY" is introduced as a project honoring Lisa's journey, from her early days in Thailand to becoming a global pop star. And the single "SaWaDiKa" is the opening song enough to explode.

SaWaDiKa" takes its name from "Sawatdee ka", a traditional Thai salutation, which immediately connects a new chapter in Lisa's career with her roots.

The song turns the familiar greeting into a confident introduction, when Blackpink members continuously release fast rap lines on the background of crashing drums, sharp synth sounds and catchy hooks, suitable for the vibrant atmosphere on the dance floor.

In terms of lyrics, Lisa continues to promote the confidence and arrogant aura that made the success of many previous solo hits. Images of luxury watches, Ferraris, money and international success are placed next to rap lines about discipline, effort and always maintaining a leading position.

Thanks to that, the song is both celebrating and has a clear personal imprint, using Lisa's global position to emphasize where her story begins.

Lisa đưa nhiều chất liệu văn hóa Thái Lan vào MV “SaWaDiKa”. Ảnh: Lotte
Lisa brings many Thai cultural materials into the MV "SaWaDiKa". Photo: Lotte

The accompanying MV continues to develop this idea. Set in dark urban spaces, full of cinematic inspiration from Thailand, the MV transitions between dusty street scenes and elaborate fashion segments, creating conditions for Lisa to master the frame with powerful dance moves.

Some prominent images include Lisa appearing in a black outfit covered in feathers, combined with platinum blonde bob hair on a spiral staircase; yellow hats inspired by traditional Thai aesthetics; a red leather bodysuit combined with boxing shorts inspired by Muay Thai.

SaWaDiKa" is Lisa's first solo product this year, after the song "Goals" in collaboration with Anitta and Rema, was chosen as the official song for FIFA World Cup 2026.

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