New music energy source
Most notably is Hoa Minzy's MV Bac Bling released in early March. As soon as it appeared, on the rankings, Bac Bling quickly rose, receiving countless compliments from the audience and experts.
Not stopping there, Bac Bling opened many other stories about promoting tourism through music and the skillful spread of traditional values. It is this difference that has breathed new life into Vietnamese music and helped the song attract a large number of viewers. Currently, the song has earned more than 200 million views on YouTube.
After the Bac Bling fever, Vietnamese music exploded with "Continuing the story of peace" composed by musician Nguyen Van Chung. The song received more than 4.4 billion listens on social media platforms and this number continues to increase. The success of the song also motivates and inspires many musicians to be more bold in the field of the theme of love for their homeland and country.
In addition to the above 2 songs, Vietnamese music has recorded many songs with impressive listeners in the past half year such as " Nuoc mat cua cua" by HIEUTHUHAI (Tran Minh Hieu), "Sau chong" by rapper Phao (Nguyen Dieu Huyen), "Du cho a tan the" by Erik (Le Trung Thanh), "Cham em mot doi" by Duc Phuc... The above songs are diverse in theme and genre and all received attention right at the time of release.
In particular, Vietnamese music is no longer too dependent on young music songs about love but has expanded with more diverse topics about the country, people, tourism, place names...
Open market
In the first 5 months of 2025, many stars coming out of hot TV shows such as Anh trai say hi, Call Me by Fire, Sister Who Makes Wave... all took advantage of their appeal to release new products. With the openness of the market, the inner strength of the singer and each crew, many very young singers have released products with more careful investment.
Brother HuyR collaborated with Jun Pham to release the MV "more Perfect" which was well received and loved by fans. Even from the boost of the show Call Me by Fire, not only appeared many more concerts, artists also formed music groups to have their own shows. The B.O.F group, consisting of 5 talents from Call Me by Fire, held a show in Ho Chi Minh City at the end of May and recorded a sold out.
Sister Thieu Bao Tram also attracted audiences when she returned with the song "Khong thu". In particular, taking advantage of the appeal of "Sister Who Makes Wave", she organized a fan meeting and the meeting tickets were also sold out in a short time.
Like singer My Anh, after more than 1 year of introducing her debut album, she has just released EP (expanded title) Phases of the moon with English compositions. My Anh's choice shows that her goal of conquering the international market is becoming increasingly clear.
It can be said that music faces of Gen Z are creating more colors for Vietnamese music. They are exposed to world music, releasing products following popular trends.
It is expected that from now until the end of the year, the Vietnamese music market will be exciting and the participation of many new faces when the talent search competitions such as: talent rendezvous, almightive rookie ... have begun to air. From the launch pad of the programs, the prominent factors will join the music industry and create a new wind market.
